10 Advanced SEO Terms You Should Understand But MOST Don't

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Hey hey!

When it comes to SEO, understanding the deeper concepts can make all the difference.

But here’s the thing: most people skip these because they sound too technical or overwhelming.

I get it. When I started out, terms like "Crawl Budget" or "Entity-Based SEO" felt like a foreign language.

But once I learned what they meant and how to use them, everything clicked.

Today, I’m sharing 10 advanced SEO terms that many overlook but are critical to long-term success.

And here they are broken down as well…

1. Latent Semantic Indexing (LSI)

   • Google’s way of understanding related keywords.

   • Boosts content relevance.

2. Crawl Budget

   • Number of pages Google crawls on your site.

   • Manage it to prioritize important pages.

3. Canonicalization

   • Prevents duplicate content by selecting a preferred URL.

   • Consolidates link equity.

4. Structured Data (Schema Markup)

   • Helps search engines understand content.

   • Enables rich snippets.

5. PageRank Sculpting

   • Controls internal link flow for PageRank.

   • Prioritizes high-value pages.

6. Entity-Based SEO

   • Optimizes around real-world concepts, not just keywords.

   • Enhances relevance.

7. Cumulative Layout Shift (CLS)

   • Measures content shifting during page load.

   • Key in Google’s Core Web Vitals.

8. TF-IDF

   • Weighs keyword importance relative to the document.

   • Optimizes for semantic relevance.

9. Link Reclamation

   • Recovers broken or lost backlinks.

   • Regains link equity.

10. Edge SEO

    • Implements SEO changes at the CDN level.

    • Speeds up fixes.

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It took me YEARS to understand all of these terms.

To the point where I could actually utilize them.

And implement them to benefit my SEO.

Don't feel behind if these are new to you.

Save this, study it, and reach out with questions.

Reminder: There's always something new to learn!

Cheers,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 90,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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