11 SEO Concepts You MUST Understand for SEO Results

TrioSEO is my SEO business. We work with 25+ B2B businesses as their SEO Team. We do keyword research, decide content strategy, build backlinks, and drive more organic traffic and leads. Do you need help with your SEO? Reply to this email and let’s chat.

Hey hey!

Want to succeed in SEO?

Skip years of learning (that I did myself) and perfect these 10 SEO concepts today.

They're the core of SEO & you'll be lost without them.

Don't sleep on them.

And return to them often.

Advice: Work your butt off to understand them at a deep level & never stop learning & practicing.

Let’s dive in!

1/ SEO is content AND backlinks.

At its core, SEO boils down to creating high quality content & building authority to your content through backlinks.

Focus on these & build repeatable processes.

2/ SEO is building relationships.

What do you mean?

Once you create great content, you need people to support you.

Build relationships = building backlinks.

Build relationships = working with amazing writers.

3/ SEO is customer focused.

Don't get caught up in the technical aspects. It comes down to answering your customer's questions the best.

Find keywords they care about. And produce the best content available.

4/ SEO is knowing Google well.

Google runs search. To master SEO, you should also master Google & what it says about its search algorithm.

Always be learning! Stay up to date on Google updates.

5/ SEO is long term thinking.

Expect results after 3-6 months of SEO work.

Can they come faster? Of course.

But go into SEO with a 1+ year mindset.

SEO is for the long run. Be long run obsessed.

6/ SEO is mystified too much.

You'll see a lot of people confused by SEO & that think it's a mystery.

Don't be someone that encourages that. Make it simpler.

Follow me as I make SEO simpler for millions.

7/ SEO is always evolving.

You can be good at SEO today, but garbage in 5 years...if you fail to learn new tools, trends, and strategies.

Don't get comfortable. Always be testing, learning, and practicing.

8/ SEO is a holistic strategy.

It requires balance.

You need a good content strategy, smart keyword research, insightful writing, optimization, backlink building, CRO practices, and website design.

9/ SEO is not easy. No joke.

Don't think it's going to be a breeze in the park.

It takes strategy, empathy, great writing, & consistency. Be ready to commit time & to work hard.

The hardest workers end up winners.

10/ SEO fails without CRO.

SEO drives traffic & you need to convert them to leads & customers. If you don't, SEO loses its value.

Don't forget about CRO. Put it on a pedestal and use it to measure your SEO success.

11/ SEO requires analytics.

You can't succeed in SEO without proper tracking. I relate it to driving a car with a blind fold on.

You may know where you're going, but you'll never get there.

Set up a monthly SEO analytics process from the start.

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It took me 5+ years of learning to understand these SEO concepts.

I wish I knew them faster.

That's why I'm sharing them with you.

So you can learn them fast & easy.

And can succeed in SEO.

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ADVICE

Save this.

Read it quarterly.

Research the topics until you really know them.

Reply to this email if you have questions.

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BONUS

Buy my SEO course to learn these 11 concepts in depth from my 10+ years of experience.

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Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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