12 Ways to Increase Clickthrough Rates (CTRs) in SEO on Google

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Hey, hey!

When it comes to SEO, high rankings are only half the battle.

The other half?

Getting users to click.

With the right tweaks, you can drive more clicks straight from Google search results.

Here’s my go-to checklist to maximize your clickthrough rates (CTRs):

1. Create Compelling Title Tags

2. Write Great Meta Descriptions

3. Use Numbers and Lists in Titles

4. Implement Rich Snippets

5. Optimize URL Structure

6. Leverage Emotional Triggers

7. Add Power Words in Headings

8. Use High-Quality Images

9. Target Long-Tail Keywords

10. Make Content Mobile-Friendly

11. A/B Test Titles and Meta Descriptions

12. Include a Question in Your Title

This graphic will break it down further.

Feel free to right click, download, and save it to your computer.

When someone searches on Google, they click on what attracts them.

As SEOs, it's our job to make the title "catchy" and "enticing".

It should speak to the ICPs core problem behind their search.

When you NAIL the title, your CTR will follow in suit.

CTR matters. Apply these steps consistently, and you’ll see the difference.

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 90,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

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