14: Case Study: How I Grew EcomBalance from 0 to 2.5k+ Visitors/Mo

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Hey Savvy friends!

One of the most glaring errors I observe in SEO strategies is a lack of comprehensive planning and implementation.

Too often, people think that SEO growth is a result of pure chance or simply a game of numbers.

This is a HUGE oversight.

Today, I’m sharing my personal journey of growing EcomBalance from zero to over 2.5k+ visitors per month through SEO.

Let’s dive in!

Month 1: Planning

- Researched keywords

- Found highest intent

- Created top 20+ target keywords

- Analyzed competitors

- Made a plan for website pages

- Formed a 90 day content plan

- Started building partnerships

- Set up review sites

- Landed some easy backlinks

- Set up Google Analytics and Google Search Console

- Created a tracking doc

Month 2: Implementation

- Built main pages of the website

- Optimized them for brand keywords

- Internal linked everything

- Launched blog

- Slowly started publishing articles

- Landed first 25+ partners

- Got partner backlinks

- Interviewed on podcasts

- Shared story on social media

- Tracked results

Month 3-12: Prioritizing Content & Backlinks

- Got serious about content & backlinks

- Hired 2 Writers

- Published 20-30+ blogs/mo

- Made content clusters

- Incorporated keyword clusters

- Created blog templates

- Stole outlines from competitors

- Developed SEO processes

- Upgraded blogs ranking #5-20

- Secured 500+ backlinks

- Shared progress on social & newsletter

- Trained Marketing Asst to help

- Tested AI tools

The Results

- 2,500+ unique visitors/mo

- 100+ lead sign ups/mo

- 8 new clients/mo

- #1 for ecommerce bookkeeping keywords

- 1,000+ backlinks

- Ranking for 1,000+ keywords

- 38 Domain Rating

My 10 Biggest Learnings

1/ SEO requires intelligent planning.

2/ Content clusters rock.

3/ Keyword clusters crush.

4/ Writers are better w/ outlines.

5/ Long tail > short tail keywords.

6/ Consistency rules all else.

7/ CRO is just as important as driving traffic.

8/ Quality at quantity is possible.

9/ It's worth paying for SEO tools.

10/ AI can drastically speed up SEO processes.

Summary

I've been running SEO campaigns for 10+ yrs.

Every time, it seems a little different.

- A new tool is released.

- AI becomes relevant.

- SEOs share new tactics.

- I learn something new.

That's why I love it.

It keeps me on my toes.

And challenges me to think differently.

For EcomBalance, I love where we've gotten.

And also where we're headed w/ our SEO.

This is a company I hope to own for 10+ yrs.

And SEO will always be a big part of its growth.

Action Steps

Save my 12 month plan and turn it into your own.

Get started and make progress 1 day at a time.

If you feel overwhelmed, come back to it and re-center.

Best,

Connor

P.S. I’m launching my SEO course soon. Thanks for all of your support so far. Pre-sale information coming soon!

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