16: 7 Types of SEO Keywords You MUST Know for 2024

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Hey Savvy friends!

2024 is just around the corner, and it's time to gear up your SEO game.

Today, I'm diving into the 7 types of SEO keywords you absolutely need to master for the upcoming year.

Let's break it down.

1/ High Intent

- User is ready to purchase.

- Looking for a specific solution.

- Opportunity to convert new customers.

2/ Medium Intent

- User is researching options.

- They know they have a problem.

- But they're not ready to commit yet.

- On the hunt for the best decision.

3/ Low Intent

- User is in the learning phase.

- Looking for educational content.

- Trying to learn more about their problem.

- Looking for ideas, outcomes, & tactics.

4/ Short Tail

- 1-2 word phrase.

- The broadest keywords.

- High search volumes & competition.

- Usually the hardest to rank for.

- Could take years to claim #1.

5/ Long Tail

- 2-5+ word phrase.

- Specific & targeted keyword phrases.

- User is looking for something specific.

- Lower search volumes & competition.

- Could start ranking within weeks.

6/ Brand

- Company specific keywords.

- I.e. "Connor Gillivan" for CG.com.

- Variations of your company name.

- Where you should rank organically.

- Want to make sure you're #1.

7/ Clusters

- Groups of keywords with the same search intent.

- Built off 1 main target keyword.

- You can target clusters with your content.

- Rank for multiple keywords with 1 blog or page.

Summary

Keywords are more than just SEO jargon; they're the roadmap to digital visibility.

• High Intent to Brand: Each plays a unique role.

• Knowing them is good. Using them wisely is better.

• It's a mix of art and science.

In 2024, these keywords are your SEO arsenal.

Action Steps

Cool, right?

But it doesn't mean anything without a strategy.

Here’s what to do:

• Target high intent keywords w/ Home & important pages.

• Hit medium & low intent keywords w/ blog content.

• Aim for long tail over short tail.

• Keyword cluster for every page & blog.

• Check your brand keywords & own them.

• Set up a keyword rank tracking system.

• Make content improvements quarterly.

Remember, SEO's a game of strategy and patience.

Stay savvy and ahead of the curve!

Best,

Connor

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