17: Steal my SEO Keyword Research Process

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Hey Savvy friends!

Steal my process to find & analyze keywords to target w/ your pages & blogs.

The better you choose your keywords, the more chance you have to rank.

Advice: Don't create content w/out research. You won't get the results you want.

Let’s get started!

1/ Make a list of 20+ keywords

Think of your ideal customer. What are they searching on Google? What problems do they have? What pains are they trying to solve?

2/ Choose the top 5-10 keywords

Which are the most important for you to rank on? Choose the top 5-10 that would help your business or client the most.

3/ Analyze KD, Volume, & Traffic

Search one of the keywords on Ahrefs. Look at Keyword Difficulty, Volume, Traffic Potential first. Aim for KD < 30, Volume > 100, Traffic Potential > 100.

4/ Analyze suggested keywords

Ahref's gives you Terms match, Questions, & Also rank for. These are more potential keywords for you to target.

5/ Analyze SERP overview

Look at the top 10 pages ranking for the keyword. How competitive is it? What is the intent? Is there room for you to take a spot?

6/ Decide on the keyword

Does the keyword meet our requirements? Low competition, good volume, good traffic potential? If yes, add to the List.

7/ Make SEO keyword list

Make a new List in Ahrefs. This is where you can store keywords as you research & decide the best ones to target w/ your content.

8/ Analyze matching terms

Go to Matching Terms on the left menu. Add keywords to your KW List that match our criteria (mentioned above).

9/ Analyze search suggestions

On the same left menu, go to Search suggestions. Again, analyze w/ our criteria & add low competition, high opportunity keywords.

10/ Repeat for the other 4 you chose

Repeat the process for your top 5 keywords. This should put together a list of 50+ high opportunity keywords based on real data.

11/ Go down rabbit holes

While you add keywords to your list, open their KW research page & look for other keyword ideas. Click, click, click to find more!

12/ Get creative & think outside box

Let the results inspire you. Think like your customer. Get in their heads. Research keyword ideas that come to mind & follow the data.

13/ Take a break for 1-7 days

This is an intense process. Build up 100+ high opportunity keywords then take a 1-7 day break. Let your mind relax.

14/ Remove, add, & re-analyze

Come back w/ a fresh mind. Remove any that don't seem like fits now. Add more. And re-analyze everything. Get to 100+ GREAT keywords.

15/ Make a plan & take action

With 100+ GREAT keywords to target, it's time to schedule your time to create content & optimize pages. This is where the results come from.

Bonus

Record yourself doing this once you perfect it. Train your team on it too.

Outcomes

Better content, tactical targeting, more empathy, traffic, leads, & sales.

Summary

To excel in SEO, keyword research is key.

It's not just about selecting words; it's about understanding and addressing your audience's search intent.

This 15-step process is designed to uncover those high-opportunity keywords that truly resonate with your audience, paving the way for more impactful content and better SEO results.

Action Steps

Action Step #1: Use this 15-step process as your blueprint for keyword research. Implement each step meticulously to build a robust list of high-opportunity keywords.

Action Step #2: Refine and evolve your keyword list. Let your ongoing SEO learning inform and enhance this process for even more effective targeting.

Happy SEO’ing!

Best,

Connor

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