20 Questions You Need Answers For to Master SEO

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

What’s up, Savvy Nation!

Ever wondered whether you’re cut out for SEO?

If you’ve tried your hand at it and got nowhere, it’s easy to assume you just “don’t have it”.

But here’s the thing: SEO skills aren’t something we’re born with. They take months and even years of non-stop learning, practice, and experimentation. Especially if you want SEO that gets real leads and business results.

I’ve been doing SEO for 10+ years now. It’s safe to say the skills I’ve learned were hard-won. And I’m still learning!

But—here’s the good part—you don’t have to wait 10 years to get good at it.

Today, I’m offering you a shortcut. Woohoo!

Ask These 20 Questions to Level Up Your SEO ASAP

I’ve grouped these questions per SEO category to help you audit and fine-tune your entire SEO process.

Check these key areas of your SEO:

• Content

• Authority

• Analytics

• GEO

Let’s go!

1/ Are You Creating Quality Content?

First, evaluate how you develop content.

These five questions will help you ensure you’re making content that helps, answers, and builds trust—not just ranks.

• Does this content directly answer searcher questions?

• Are we demonstrating real experience (E-E-A-T) throughout?

• Is it formatted and structured for easy ranking and AIOs?

• Are we publishing with consistency and speed?

• Is our content better than what’s ranking now?

2/ Are You Building Authority?

Your content only ranks if you have authority, both with Google and AI models.

So, ask these questions:

• Are we earning backlinks from high-authority sites monthly?

• Is our brand being mentioned in our niche consistently?

• Are we publishing POV content on social media platforms?

• Do we have topical depth across our site?

• Are we seen as a go-to expert in our space?

3/ Do You Have an Analytics Mindset?

The data will tell you what’s working—if you’re actually looking.

Ask these questions to analyze your SEO performance:

• What keywords are driving the most conversions (not just traffic)?

• Are we tracking AIO/GEO visibility across our top content?

• What’s our branded search volume month-to-month?

• Are we regularly reviewing and optimizing underperforming content?

• Are we reporting on revenue impact from SEO, not just sessions?

4/ How Are You Doing on GEO Visibility?

Getting featured in LLMS like ChatGPT is a new SEO layer. You need to optimize for it.

Make sure you’re doing that with these questions:

• Are we using schema markup, FAQs, and concise summaries?
  Are we targeting question-based prompts from LLMs?

• Are we monitoring where we’re showing up in Perplexity, ChatGPT, etc?

• Are we creating content that’s fact-based, sourced, and reliable?

• Are we building trust signals across our entire domain?

The Best SEO Strategy Is Full-Circle

SEO is way more powerful today, offering 5x more than it used to.

Do it right, and you’ll rank on Google and show up in ChatGPT, Perplexity, and other LLMs.

These are new channels where users are now searching regularly. The playing field has just gotten larger than Google.

So if you want to win in SEO, you need a strategy that’s full circle—covering content, authority, backlinks, and GEO.

Take action on the questions I mentioned here, and you’ll start seeing results.

Want me to work on your SEO? This is what I do all day for my clients at TrioSEO: build and execute an SEO strategy that strengthens brand authority, drives high-intent leads, and boosts revenue.

Schedule a call with me today, and let’s chat about getting you more leads from SEO and GEO. Plus, get 50% off your first month of SEO when you sign up!

Here’s to SEO that works,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.