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  • 21: How Often Should You Publish New Content On Your Website?

21: How Often Should You Publish New Content On Your Website?

Find your site's ideal content rhythm.

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Hey Savvy nation!

Ever wonder how often you should be publishing new content on your website?

The frequency can vary depending on your site's stage of growth.

Let's break it down:

#1: For New Websites

  • 0 DR and brand new.

  • Aim to publish 5 SEO pages or blogs per month.

  • In 1 year, you'll kickstart 60+ SEO pages and blogs aimed at your highest priority keywords.

  • You should see some SEO traffic and leads coming in from your efforts.

#2: For Growing Websites

  • 10-40 DR and not much SEO work done yet.

  • Aim for 5-10 SEO pages and blog each month.

  • With a stronger DR, your content should rank faster for low competition keywords.

  • Aim for long tail keywords where you can get ranking quickly.

  • Focus on the highest quality content for each keyword.

  • Get ranking for your top high intent keywords as well.

#3: For Established Websites

  • 40+ DR and a strong SEO foundation.

  • Aim for 10-20+ new SEO pages and blogs per month.

  • Regularly analyze your content and make upgrades where you can.

  • Build out a strong Hub and Spoke profile for your website.

  • Take chances on higher volume keywords where you can compete with 1st page SERPs.

Summary

Your website's content publication frequency should align with its growth stage.

New websites need a steady flow of content to build their SEO foundation, while growing sites should focus on quality and strategic keyword targeting.

Established websites, with their strong SEO groundwork, can aim higher with more content and ambitious keyword strategies.

Action Steps

  1. Assess your website's current stage and plan your content frequency accordingly.

  2. Focus on quality and strategic SEO for each growth phase.

  3. Regularly review and adjust your content strategy to align with your website’s evolving needs.

Remember, consistency and quality are key in any stage of your website's growth.

Best,

Connor

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