24: 7 Must Read SEO Do's and Dont's for 2024

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Hey Savvy nation!

In the ever-evolving world of SEO, it's crucial to stay updated with the right practices.

Use this guide to BUILD great SEO habits and AVOID bad SEO downfalls.

SEO is a long-term game. Both for getting results and for learning. Don't cheat on either.

Here are some DOs and DONTs to keep in mind as you grow with SEO:

1. DO: Obsess over your customer.

- Put them first.

- Create content specifically for them.

- Address their pains and desires.

1. DON'T: Write to everyone.

- Write to everyone reaches no one.

- Pick a specific customer.

- Focus on them.

2. DO: Research & write for keywords.

- Find low-competition keywords.

- Find long tail keywords.

- Create keyword clusters.

2. DON'T: Lose sight bc of keywords

- Don't write without a keyword in mind.

- Don't get so obsessed with/ keywords that it makes you focus on non-relevant topics.

3. DO: Plan your content ahead of time.

- Take time to research and plan.

- Be intentful with your writing.

- Get 30 days ahead with a calendar.

3. DON'T: Write just to write.

- This will hurt you over time.

- And you won't be consistent.

- Just simply don't do it.

4. DO: Optimize your content with an SEO checklist.

- Steal my SEO checklist.

- Build your own.

- Or steal someone else's.

4. DON'T: Publish without editing.

- No one's first version is the best.

- If you're wiped out after writing, come back to it.

- But never skip editing and optimization.

5. DO: Upgrade already published content.

- Use GSC to find pages ranking #5 to #25 for keywords.

- Upgrade them based on competitor research.

- Climb the ranks!

5. DON'T: Publish and forget.

- Don't play the quantity game.

- Publish, but make time for upgrades.

- You'll miss out on thousands of visitors if you do.

6. DO: Learn new SEO tools & tactics.

- Follow me and other SEOs on LinkedIn.

- Subscribe to mine and other SEO's newsletters.

- Watch YT tutorials on new tools.

6. DON'T: Think you know it all.

- BIG trap!

- SEO is always changing.

- New tools and tactics. Don't fall behind.

7. DO: Build relationships for backlinks.

- Set up networking calls with industry peers.

- Build relationships and backlinks.

- Set up content collaborations.

7. DON'T: Buy sketchy backlinks.

- Someone is going to promise you high DR backlinks one day.

- Say "no thank you" and move on.

- It's tempting, but not worth it.

Summary

SEO isn't easy. But it's also not hard when you follow these Do's and Don'ts.

Advice: Save this and make a system and set of processes out of it. You hit these 7 DOs and you'll be in good shape.

Action Steps

1. Adopt these do's and don'ts in your SEO practices.

2. Regularly assess and update your SEO tactics to align with the latest trends.

Here's to your SEO success in 2024!

Best,

Connor

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