27: My Long Tail Keyword Research Process (Step-by-step process)

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Hey Savvy friends!

Today, let's crack the code on finding long-tail keywords that can really boost your site's SEO.

Long tail keywords are longer phrases, have less competition, & lower monthly volume than short tail keywords.

When starting a new site or running SEO on a low DR site, long tail keywords present LOTS of opportunities.

Use this process to find long tail SEO keywords to target on your website.

1/ Log in to Ahrefs or SEMRush

- Go to Keyword Explorer.

- Search for a main keyword.

- Start there & build from it.

2/ Analyze Search Suggestions

- Look for Keyword Difficulty under 30.

- Volume over 20.

- Save any that hit the target to a List.

3/ Click on a New Keyword

- Repeat #2 steps w/ the new keyword.

- Keep adding more to the List.

- Build the List to 100+.

4/ Analyze a Competitor's Site

- Choose a competitor & search for them.

- Pull up Keywords they rank for.

- Order by KD < 30, Vol > 20.

- Add more keywords to the List.

5/ Repeat w/ 5-10+ Competitors

- Don't stop at 1 competitor.

- Go to 5-10 others to uncover keywords.

- Build that List!

6/ Get In Your Customer's Head

- Close your eyes & think like your ICP.

- What would they search for on Google?

- Research those keywords.

- Add more to the List.

7/ Get Lost in the Research

- Commit 1-2 hours to this.

- Shut off everything else.

- Really dive in until I have a list of 100s.

- Long-tail keywords.

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Bonus Tip: Go to Google Search Console to see what long tail keywords you're already ranking for. Use them as starting points.

Outcome: 100s of long tail (low competition, strong volume) SEO keywords to build blog & website content around.

Need help with your SEO? Let me and my team at TrioSEO handle this for you. Get started today & we'll conduct a free SEO audit for you.

Summary

Mastering long-tail keyword research is all about diligence, deep dives, and thinking like your ideal customer.

With this process, you're set to uncover hundreds of keywords that can drive targeted traffic to your site.

Action Steps

1. Follow this research process to start building your keyword list.

2. Schedule regular sessions to update and expand your keyword strategy.

3. Consider leveraging experts like TrioSEO for a comprehensive SEO boost.

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Here's to making your site a magnet for the right kind of traffic!

Best,

Connor

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