32: My SEO Keyword Research Mindset (and the data to back it up)

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Hey Savvy friends!

Navigating SEO can feel like a complex puzzle, but it's all about the right mindset and focusing on achievable goals.

Let's break down my approach to keyword research that aligns with our ever-evolving SEO landscape.

1/ Steer Clear of Competitive Keywords

- Don't aim to be in the top 0.10%

- Avoid keywords w/ KD > 50.

- Until you reach 60+ DR.

2/ Hyperfocus on Long Tail Keywords

- Instead, go for low KD & Vol > 50.

- These are the "low hanging fruit".

- Keywords you can rank for w/ a low DR.

3/ Go Where Others Aren't

- A keyword w/ 0 KD & 50 Vol is GOLD.

- Become the BEST for those keywords.

- Build an SEO foundation & go from there.

4/ Never Stop Researching New Ops

- Don't keyword research 1x then stop.

- Do it monthly to find new keyword ideas.

- There's BILLIONS of search terms.

5/ Optimize Often & With Intent

- Don't publish & forget.

- Track your keyword rankings.

- And optimize quarterly to improve.

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Summary

You don't have to be the BEST to win in SEO.

Leave the high KD keywords to the giants.

Get comfortable in the low KD keywords.

Be the BIG FISH in a SMALL POND.

Action Steps

1. Shift your focus to lower competition, high-potential keywords.

2. Regularly update and refine your keyword list.

3. Keep your content fresh with quarterly optimizations.

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By adopting this mindset, you can find your niche and excel, even in a crowded market.

Let's make SEO work for us, not against us.

Best,

Connor

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