33: 11 SEO Concepts You MUST Understand (Don't worry, I make them easy)

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Master SEO with The SEO System, my guide to cracking the code on search engine optimization. From foundational concepts to advanced strategies, this course is designed to make SEO accessible and actionable. Start your journey to SEO success with The SEO System.

Hey hey!

SEO can be confusing! There’s SO many moving parts.

Don’t worry, I’ve got you covered.

In order to dominate SEO, you need to understand all aspects of it.

Let’s dive into 11 SEO concepts you MUST know in 2024:

1/ SEO is content & backlinks

- At its core, SEO boils down to content & backlinks.

- Creating high quality content.

- & Building authority to your content w/ backlinks.

2/ SEO is relationship building

- Relationship building?! What do you mean?

- Once you create great content, you need people to support you.

- Build relationships = building backlinks.

3/ SEO is customer focused

- Don't get caught up in the technical aspect of SEO.

- It all comes down to answering your ICP's questions.

- Find keywords they care about.

4/ SEO is understanding Google

- Google dominates search.

- To master SEO, you should also master Google.

- Always be learning the Google algorithm!

5/ SEO is long term

- Expect results after 3-6 mo's of SEO work.

- Can they come faster?

- Of course. But go into SEO w/ a 1 year mindset.

6/ SEO is mystified

- You'll see a lot of people confused by SEO.

- Don't be someone that encourages that.

- Make SEO simple.

7/ SEO is always evolving

- You can be good at SEO today, but garbage in 5 yrs.

- If you fail to learn new tools, trends, and strategies.

- Stay on the cutting edge of tools & tactics.

8/ SEO isn't easy

- Don't think it's going to be a breeze in the park.

- It takes strategy, empathy, great writing, & consistency.

- None of that is easy.

9/ SEO is holistic

- It requires balance. You need:

- A good content strategy.

- Smart keyword research.

- Insightful writing & optimization.

- Backlink building.

10/ SEO fails w/out CRO

- SEO drives traffic. That's just the start though.

- You need to convert that traffic to leads & customers.

- If you don't, SEO loses its value.

- Don't forget abt CRO.

11/ SEO is consistency

- You can't write 10 articles & win SEO.

- You need 5 articles/mo for 12 mo's.

- Be consistent & you'll be rewarded.

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Summary

SEO is a blend of quality content, strategic backlinking, and deep customer insights. Balancing these elements is key, but remember, SEO is a marathon, not a sprint. Embrace the process, stay updated, and always prioritize your audience.

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Action Steps

1. Refine your content and backlink strategy with customer needs in mind.

2. Dedicate time to understand Google's ever-evolving landscape.

3. Commit to consistent content creation and optimization for long-term success.

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Let's simplify SEO together, making it accessible and effective for all.

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

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