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34: How SEO Changed My Life (From $0 to $12M ARR & an Exit in 2019)
My SEO story unveiled.

Hey hey!
Today, I want to share my SEO story with you.
How SEO helped me scale FreeUp to $12M ARR & a life-changing exit in 2019.
Why? Because you may be on a similar journey with SEO and marketing.
And I want to show you what’s possible.
So, here it is:
2015: We Learned the Power of SEO
→ My biz partner, Nathan Hirsch, and I were new to SEO & digital marketing.
→ We needed to reach freelancers & eCom biz owners.
→ SEO presented itself as an option.
2016: We Invested Heavily into SEO
→ I personally wrote & published 25+ blogs.
→ I created 25+ keyword focused website pages.
→ We started hiring a Writing team.
2017: We Delegated All Writing
→ We built a team of 5+ SEO Writers.
→ We honed in on long tail keywords.
→ We published 20+ blogs each month.
→ Our search traffic skyrocketed.
→ Revenue hit 7 figures per year.
2018: SEO Drove 1,000s Each Month
→ 1,000s of freelancers & biz owners found us on Google.
→ We ramped up building SEO backlinks.
→ And we invested more into SEO blog writing.
→ Revenue hit multi-7 figures.
2019: We Sold FreeUp (Big Thanks to SEO)
→ We hit 8 figures in yearly revenue.
→ A client, The HOTH, acquired FreeUp.
→ They were impressed by our SEO set up.
→ SEO helped us build a sellable business.
Final Thoughts
SEO isn't an overnight success.
It's a long term business investment.
SEO isn't something you "try" for a little.
It's a foundation that compounds w/ time.
SEO isn't a waste of marketing dollars.
It has the highest ROI, if you're patient.
This story is a prime example.
Don't be blind to the power of SEO.
Best,
Connor
Whenever you’re ready, here’s 3 ways I can help you:
1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!
2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.
3. Promote yourself to 6,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter. (Booked out 1 month). Email me for info