37: A Look Inside How I Run SEO for OutsourceSchool.com (sneak peek)

A huge thank you to our partners who keep this newsletter free:

Take your SEO to the next level with SEOwind.io, your partner in crafting winning SEO strategies. With cutting-edge tools and insights, SEOwind.io helps you dominate search rankings and drive traffic efficiently. Learn more about SEOwind.io.

Hey hey!

Did you know I own a business called Outsource School?

We help agencies, eCommerce businesses, and other online businesses hire top talent from the Philippines and around the world.

A big part of our growth since we started in 2020 has been SEO.

Today, we even rank for "outsource" on Google.

In this email, I want to break down how I run SEO for Outsource School.

Let's dive into it:

1/ Keyword Research (Quarterly)

• Finding BOFU, MOFU, TOFU keywords

• Going after BOFU first

• Getting creative around main Hubs like "outsourcing", "virtual assistants", "executive assistants", "hiring online", "delegating", etc.

• Focusing on the keywords most relevant to our ideal customer.

2/ Article Outlines (Monthly)

• Using SEOwind.io to research 1st page SERPs.

• What's already winning? How can we make it better?

• Creating in depth outlines that make it easier for our Writers to create high quality content.

• Optimizing for the best possible content.

3/ Writing w/ a Top Notch Writer (Weekly)

• Assigning the article outlines to our dedicated Writer, that knows a TON about outsourcing and virtual assistants.

• Tapping into her subject matter expertise.

• Managing, communicating, setting due dates, etc.

• Making sure that there aren't any bottlenecks in the writing process.

• And finally optimizing once the content is ready to publish.

4/ Tracking Results (Monthly)

• You can't run SEO successfully without knowing how it's performing.

• I use Ahrefs, Google Search Console, and Google Analytics to track.

• Always staying updated to see what's working and what's not.

5/ Upgrading Content (Quarterly)

• Massive mistake: Forgetting about already published content.

• We don't do that at Outsource School.

• We're always on the lookout for articles and pages that can be upgraded to rank in the Top 10.

• Must must must do for your SEO.

6/ Building Backlinks (Monthly)

• Backlinks give your content that extra "bump" it needs to jump into top ranking positions on Google.

• We build backlinks through content partnerships, podcast interviews, lead magnets, Youtube, etc.

---

Summary

I can't do all of this on my own either.

It comes down to an AMAZING team of people that support this entire process.

But it's helped our SEO grow in the past 5 years.

And our SEO helps us bring in new members to Outsource School.

Just another example of how powerful SEO can be.

---

Action Steps

1. Assess your keyword strategy; refine it to target specific customer needs.

2. Schedule regular reviews of your content to ensure it stays competitive.

3. Develop a backlink strategy that aligns with your content goals.

---

Stay proactive, and you'll see just how far SEO can take you!

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 70,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.