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- 40: How I Use ActiveCampaign for SEO ($100 credit inside)
40: How I Use ActiveCampaign for SEO ($100 credit inside)
Transform SEO traffic into sales with ActiveCampaign.
Connor Gillivan
May 19, 2024
Hey hey!
When I first started SEO, I knew nothing about email marketing and how it would impact my SEO efforts.
I was just focused on driving traffic with blog content. When I saw traffic, I was happy enough.
But that all changed when the blog traffic didn’t turn into anything.
I was left wondering, “Okay, I have SEO traffic now, but how do I turn those visitors into email subscribers and paying customers?”
Fast forward through 5 years of testing email softwares and I ran into ActiveCampaign.
I've been using ActiveCampaign for 4+ years now for my own businesses and I can't recommend them enough.
Best thing: They have a free 14 day trial + I’m offering $100 credit to anyone that signs up and starts using them.
So, let’s jump into how I use ActiveCampaign to maximize my SEO efforts.
ActiveCampaign integrates with the top website builders (Wordpress, Webflow, etc.) so it's super easy to connect your sign up form with them. SEO traffic = new subscriber.
👉 Here’s an example of a page where I have the form connected to ActiveCampaign.
2/ Deliver Lead Magnets
When someone signs up for a lead magnet, I use ActiveCampaign to deliver it to them. A simple email I custom create that auto goes out to anyone that signs up.
👉 Here’s an email that gets auto-sent to anyone that subscribes. I never have to worry about fulfillment of any lead magnet I create.
3/ Create Email Automations
As SEO traffic converts to your email list, it's important you stay in touch. ActiveCampaign's "Automations" area makes this easy. You can set up custom emails based on all sorts of factors and it runs it for you.
👉 ActiveCampaign’s Automations are SO simple to create and offer a wide range of customizations based on your desired flow.
4/ Make a Welcome Sequence
Most sign ups from SEO don't know your story. I use AC to build a simple "welcome sequence" where I intro myself, my story, my businesses, how I can help, etc. This helps convert SEO traffic into sales calls and revenue.
👉 As you can see, you can easily set up multiple emails to go out to new subscribers to learn more about you.
SEO traffic converting to an email subscriber is great, but you need to keep in touch. I suggest a weekly newsletter sharing updates and advice. In AC, I make a newsletter template and send it same time and day each week.
👉 I send 5+ weekly newsletters for my companies. ActiveCampaign makes it a breeeeeze.
6/ New Customer Communication
It doesn't stop at SEO leads. Once you convert them to a paying customer, you can keep in touch and updated with ActiveCampaign. Newsletters, individual emails, onboarding sequences, etc.
👉 ActiveCampaign has tons of pre-built templates you can get started with.
ActiveCampaign gives you the ability to "rate" your SEO leads. Assign tags based on how they joined your email list then track their "rating" based on email opens, clicks, website visits, etc. All customizable in AC.
👉 Finally, you have the ability to segment and rate your subscribers so you can hit them with personalized offers and content.
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Are you using an email software like ActiveCampaign for your SEO yet?
This is your wake up call.
Advice: Try ActiveCampaign's free 14 day trial. Integrate it with your site & see the magic. I’ll give you $100 credit to use towards it.
Outcomes: More SEO conversions to your email list and paying customers. More control over your email experience.
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Summary
ActiveCampaign is a game-changer for converting SEO traffic into email subscribers and paying customers.
From sign-ups to automations, it streamlines the entire process and helps you stay connected with your audience.
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Action Items
Sign up for ActiveCampaign's 14-day trial.
Email me at [email protected] for the $100 credit.
Integrate it with your website.
Set up automations and welcome sequences to nurture your leads.
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Get started and see how ActiveCampaign can transform your SEO results!
Best,
Connor
Whenever you’re ready, here’s 3 ways I can help you:
1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!
2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.
3. Promote yourself to 70,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.