43: My SEO Content Planning Process (how I plan 3+ months of content)

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Hey there, welcome to another issue of The Savvy SEO.

Thanks for being a reader. It means a ton to me and I work hard to bring high value every single week.

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One of the biggest issues I see with SEOs and businesses growing with SEO:

• Not having a strong content planning process

• They do all of the juicy keyword research, but then fail to prioritize and schedule out the content creation.

• Let me tell you — keyword research is nothing unless there’s execution behind it.

That’s why I put together this quick guide on my Content Calender Process.

Use this guide to create and execute a 90-day SEO content plan.

The key ingredients: Knowing your ICP, top-notch keyword research, & prioritization.

Advice: Save this, make it your own, & improve your SEO content planning SOP. Adjust every quarter.

Let’s get started!

1/ Identify your ideal customer- Identify your 10 top competitors.

- You can't plan content if you don't know your ICP.

- Why? Because your keyword research DEPENDS on it.

- The more accurate your ICP = the better keywords you'll find.

2/ Brainstorm the core Hub & Spokes

- What are the core topics your ICP is searching for related to your business?

- Brainstorm & make a list in a Google Sheet.

- Bonus: Use ChatGPT to help create ideas.

- Aim for 10+

3/ Research BOFU & MOFU keywords

- Go down the keyword research rabbit hole.

- Use Ahrefs, SEMRush, or a similar KWR tool.

- Search the Hub keyword then use the tool's Suggestions features to find more.

4/ Repeat until 100s of keyword ideas

- Research for 1-2 hours to start.

- Add relevant BOFU & MOFU keywords into your Google Sheet with KD & Volume.

- Go until you hit 100+ keywords.

5/ Prioritize by BOFU & MOFU

- Now, add a column "Funnel" and identify as BOFU, MOFU, or TOFU.

- When done, sort the column so BOFU is on top.

- If there's BOFU keywords, you want to tackle those first.

6/ Schedule 90 Days of Content

• Choose how many articles/pages you're creating per month.

- Ideally it's 5-10+

- Add a Priority column and mark out months for each keyword.

7/ Execute & publish

- Run one final check --make sure you're happy w/ the 90 day plan.

- Push the content plan into motion with your team.

- Create outlines, write, edit, optimize, publish, and index.

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Outcome:

High quality, ICP focused content. A quarterly content planning SOP. New traffic & leads.

Want help with it? I can do this content planning for you or you can learn more in my SEO course. Let me know!

Last thought:

Practice makes perfect.

The first time through this Content Calendar process, it may feel a little clunky.

That’s okay. Fight through the awkwardness.

Once you run it a few times, you’ll be golden.

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Summary

This process helps streamline your content creation and ensures it's perfectly aligned with your ICP's needs.

By focusing on strategic keyword research and careful planning, you can drive more targeted traffic and generate leads effectively.

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Action Steps

1. Define your ICP and gather initial keyword ideas.

2. Use tools like Ahrefs or SEMrush for in-depth keyword research.

3. Organize and prioritize content into a clear 90-day plan.

Embrace these steps to keep your content fresh and aligned with your SEO goals.

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Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

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