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Hey there,

Want to give your existing blog content a new lease on life?

Sometimes it’s better to upgrade old content than to create new content.

I know it sounds crazy, but it’s true.

Today, I'm diving into how I use Google Search Console (GSC) to spot prime opportunities for content upgrades.

Follow this process and you can do the same.

How I use Google Search Console to find "content upgrade" opportunities:

1. Sign up then in to GSC.

2. Go to the "Performance" area.

3. Filter results for the "Last 3 months".

4. Order Queries for Clicks then Impressions.

5. Analyze and notice top performing keywords.

6. Do the same for Pages.

7. Click "Export" at the top for Google Sheets.

8. Open and freeze the top row.

9. Sort by "Position" A to Z.

10. Add a filter for "Position" between 5 and 25.

11. Find the page ranking for those keywords.

12. Create Upgrade Plan for each page.

13. Publish the updates.

14. Let Google do it's thing.

15. Check results after 1 month.

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Chances are you have content ranking #10 to #50.

Why not try to get them to #1 to #10?

It could be the difference in 1,000s of visitors.

We're often too focused on new content.

Advice: Don't forget about the old content.

Put it on a pedestal.

Summary

Leveraging Google Search Console to refine your content can transform underperforming pages into top-ranking assets.

This approach not only improves your SEO results but also maximizes the return on your existing content investments.

Action Steps

1. Schedule a regular review of your site's performance through GSC every quarter.

2. Prioritize content updates for pages that show the most potential for ranking improvements.

3. Keep track of changes and measure the impact to refine your strategy continuously.

Remember, your old content holds untapped potential—give it the boost it deserves!

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You using this process yet?

Google Search Console is a free tool. Start tapping into it today!

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

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