49: The "4 Pillars of SEO" (Explained w/ examples)

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Hey hey, how we doin?

Ever wonder what truly powers successful SEO?

It really boils down to, what I like the call, “The 4 Pillars of SEO”.

Let’s dive into them:

1/ Content & Upgrades

- Knowing your ICP.

- Finding BOFU keywords.

- Driving traffic w/ content.

- Upgrading high potential pages.

2/ Backlinks

- Gaining "trust" online.

- Getting that "vote of confidence".

- Relevant to your industry.

- Backed by authority.

3/ CRO & UX

- Designing w/ purpose.

- Having a modern experience.

- Turning traffic into leads.

- And leads into revenue.

4/ Analytics

- Measuring your efforts.

- Seeing what's working.

- Adjusting & improving.

- Always learning.

This graphic will explain it some more:

Summary

SEO isn't just blog articles.

or kw research.

or backlinks.

or site design.

or Google analytics.

It's comprehensive.

So you must be too.

Survival of the fittest.

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Action Steps

1. Audit your current SEO strategy against these four pillars.

2. Identify areas needing improvement or more focus.

3. Implement changes strategically to strengthen each pillar.

Remember, SEO is a complex ecosystem of strategies and tactics.

To thrive, you need to be adaptive, knowledgeable, and comprehensive in your approach.

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Best,

Connor

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