53: How to Measure your SEO

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Hey, how’s life? Hopefully stellar!

Can you confidently say you know how your SEO is doing?

I wasn’t always able to (just being honest).

That’s why today I want dive into a simple way to get a measurement on your SEO.

Understanding what's working and what's not in your SEO efforts is crucial for growth.

If you don’t know what’s happening, you can’t make smart decisions.

And without smart decisions, growth will NOT come.

So, here's how to measure your SEO with precision:

1/ Organic Traffic Analysis

• Examine the trends and volumes of your site's organic traffic.

• Go deeper than the surface level and really dig.

2/ Keyword Rankings

• Track the positions of your critical keywords over time.

• Use a tool like Ahrefs (paid or free).

• If paid, set up a keyword list and it will auto track.

• If free, make a spreadsheet with your top keywords and use Ahrefs free keyword ranking tool to record the ranking each month.

3/ Backlink Profile

• Analyze the quality and quantity of your site's backlinks.

• Again, use a tool like Semrush or Ahrefs.

• These will show you all of your backlinks, their Domain Ratings, how much traffic they drive, etc.

4/ Page Load Time

• Check how quickly your pages load and identify slowdowns.

• Use a free tool like Google’s Website Speed checker or a tool like GTMetrix.

• Make changes to your website set up so that load time is optimized.

5/ Bounce Rate & User Engagement

• Assess visitor interactions and engagement levels.

• It could be poor design, not enough internal linking, more CTAs, etc.

• Figure out what’s not working and improve.

6/ Conversion Rate from Organic Traffic

• Measure how effectively your organic traffic converts into goals.

• You can do this with Google Tag Manager and GA4.

• There’s plenty of guides and videos online so you can set it up yourself.

7/ Content Performance

• Review which pieces of content perform best in attracting and engaging visitors.

• Again, you can do this in a tool like Google Search Console or Ahrefs.

• Know your top performing pages and keep making improvements to others so your rankings increase.

8/ Mobile Usability

• Ensure your site is optimized for mobile users.

• We’re living in a mobile dominated world.

• No way around it. Built with mobile in mind.

And here’s a cheat sheet wrapping it all together!

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Get REAL about your SEO.

Run these 8 steps in 1 hour.

And be honest about how you're doing.

Make a To Do list based on it.

Get back to work & improve.

No way around it.

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Action Steps

1. Schedule an SEO audit using the steps above.

2. Prioritize improvements based on your audit results.

3. Implement changes steadily and monitor progress.

Keep refining and measuring your SEO strategy. Your growth depends on it.

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Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 75,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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