58: How I Built my Personal Brand to 80,000+ Followers in 18 Months

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What’s up Savvy friends!

Today is all about personal branding and how to build a personal brand around your area of expertise on LinkedIn or Twitter/X.

I started writing daily on LinkedIn in January 2023 and since then I’ve grown a following to 80,000+ followers and just recently I was named the #1 SEO Creator on LinkedIn by Favikon.

In January 2024, I started writing daily on Twitter/X as well and have quickly grown to 4,000+ followers. Slower than LinkedIn, but still SUPER powerful.

Today, I want to share 7 strategies that contributed most to this growth.

1/ One Reader: Speak to one ICP. One specific reader. Know their problems and help them daily.

2/ One Topic: Choose one topic. Write about it every day. For me, it was SEO. Niche and don't stray.

3/ 1 Post/Day: Post same time daily M-F. Add real value. Don’t hold anything back. 7am EST is ideal.

4/ Study Creators: Find what’s working for top creators in your niche. Post types, topics, and timing.

5/ Make Friends: LinkedIn is a social game. The more friends you make, more comments, reposts, etc.

6/ Be Present: Show up daily and reply to all comments. Be a resource for your followers every day.

7/ Engage + Support: Comment on 10+ creators/day. Add value, ask questions, and root others on.

BONUS: Get obsessed. Find viral posts. Recreate them for your readers. Spend 1-2 hrs on LinkedIn daily.

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Most people that want to start a personal brand stop after 1, 2, 3 months.

Or they never get started out of fear.

Fear of what people will think.

Fear of a post flopping.

Fear of imposter syndrome.

The key to fight through the fear is a system.

A consistent set of processes you can execute every day.

I had fear when I first started as well.

And it persisted through the first year.

And I still even feel it sometimes today.

But it was my system that kept me going.

Take this system and make it your own.

Commit for 3 months then analyze the results.

If it worked how you wanted it to, repeat for another 3 months.

Hope this helps someone!

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 80,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.