59: 9 Core Values Behind My Multi-Million Dollar Companies

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What’s up Savvy friends!

Over the years, I’ve learned that strong values are the backbone of every successful business.

These aren’t just words on a wall—they shape decisions, build company culture, and steer the ship toward growth.

Today, I’m sharing the 9 values that help me build multi-million dollar companies on repeat.

1/ Be Frugal & Financially Savvy
Find affordable solutions and study the P&L closely each month.

2/ Hire People Smarter Than You
Know where you're best; outsource the rest.

3/ Have an "Experiment" Mindset
Run 30-90 day trials, measure, then stop or keep growing. Repeat.

4/ Practice, Perfect, Process
Learn yourself. Perfect it, then make an SOP. Pass it off to the best person on your team.

5/ Build Long-Term Relationships
Aim to work with hires for 5+ years. Set that expectation upfront and make sure you align.

6/ Don't Hold Grudges
Your reputation is everything. Built over decades, destroyed in minutes. Remember that.

7/ Own Up to Your Mistakes
Share and apologize right away. Be honest and have integrity in tough spots.

8/ Respect No Matter Who
You're never above anyone else. Be humble. Listen. Share openly.

9/ Learn Something New Daily
Every door closed is a learning opportunity. Wake up with the goal to learn each day.

Do values matter?

My answer: Hard YES.

Here’s why:

In my 15+ years of building businesses, from growing an eCommerce biz to $25M+ in total sales to scaling TrioSEO to six figures in under 12 months, I’ve seen firsthand how values drive decisions and attract like-minded talent. Your values influence everything.

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Stay true to what you believe, and let your values lead the way.

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 80,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.