60: My SEO Blog Article Upgrade Checklist

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Hey, Savvy friends!

You’ve heard me say it before—SEO isn’t just about creating content. It’s also about refining what you already have to boost those rankings.

Most SEOs create content & forget to improve it over time. This is a BIG mistake.

Sometimes, it's best to stop creating & go back to upgrade current pages.

Here's my process:

1. Open Google Search Console

Go into your Google Search Console or sign up w/ a new account for your website.

2. Locate #5-20 ranked pages

Click Search results

→ Select Last 3 months

→ Click Export

→ Google Sheets.

This will give you the keywords you're ranking for.

3. Download the Google report

Pull open the report to see top queries, impressions, clicks, CTR, and position.

4. Sort for #5-20 ranked pages

Sort the entire list by Position. Add a filter to show #5 to #20 ranked queries. Find the page ranking. Upgrade your content.

5. Improve your hook

Look at your first 1-2 sentences. Make sure you're speaking to your ICP. Make a compelling pitch.

6. Upgrade the metadata

Put yourself in the searcher's shoes. Upgrade & your metadata to catch their attention.

7. Simplify the permalink

Your permalink should be short and focused on the target keyword. Fix that.

8. Compare title to competitors

Search the keyword on Google. Improve & level up your your title comparative to competitors.

9. Check search intent

Make sure your article & title hits on the accurate search intent on Google. Research to make sure.

10. Build internal links

Find relevant articles & link to this page that you're trying to improve. Add 10+ internal links if you can.

11. Add a Table of Contents

Build a Table of Contents at the top that hyperlinks to all sections. Make it easy for readers to skim & navigate.

12. Improve H2s & H3S & H45

Use a tool like KeywordInsights.ai and SEOWind.io to upgrade your H2s and H3s.

13. Add images with alt tags

Add more images & improve your alt tags to be accurate. Look at how many images competitors have & match or go higher.

14. Find FAQs to answer

Use AlsoAsked.com to find FAQs to answer in a new FAQ section. Aim to rank for People also ask questions on Google.

15. Go for Google Snippets

Identify Google Snippets on the search results & go after them w/ new content. Low hanging fruit!

16. Add relevant Youtube videos

Find a killer video on YT on the topic. Embed it into your post for another learning option.

17. Check mobile experience

Read the page on mobile. Fix any mobile errors so that it's a seamless experience.

18. Add better & more useful content

Duh! But seriously. Read your content & improve it. Make it clearer, concise, to the point, and easy to use.

19. Make lists, how-to's, & charts

Turn paragraphs into lists & how-to steps. Readers like bullet lists, numbered lists, & charts best. Easy to skim & find.

20. Break up chunky paragraphs

More than 3-4 lines? Break it up so all paragraphs are 1-2 lines. Skimmable. Make it easy for readers.

21. Bold & highlight text

Call out important terms and sentences w/ bolding. Again, more readable for visitors.

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BONUS

Make an SOP & train an Assistant. Have them improve 5-10 blogs/week.

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SEO isn't all about creating content.

Sometimes it's about saying "no" to new content.

And focusing on upgrading existing content.

Take your content to the next level.

And Google will reward you for it.

Higher rankings, more traffic, new users.

Then you can go back to creating content too.

Happy updating!

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 80,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

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