AI Agents Are Now Your Customers

Want an all-in-one SEO & GEO suite of tools? Stop paying for multiple subscriptions and get Semrush today. I’ve been using it for 10+ years, and it continues to improve for GEO.

Hey Savvy Nation,

Quick question: When was the last time you compared 10 products before buying something?

Be honest. Probably never…right? You read two reviews, skimmed a “best of” list, and made the call.

Now imagine skipping even that.

That's agentic search. And it’s already changing who gets the sale.

What agentic search actually means

This isn’t someone Googling. It’s not even someone asking ChatGPT a question and reading the answer themselves.

It’s an AI agent doing the entire buying process for them.

They type in a prompt like “Find me the best project management tool under $50 and sign me up.”

The agent scans the market, compares options, reads reviews, checks pricing…then picks one and acts. You don’t open any tabs or visit a single homepage. You don’t even read a human review at all.

And this isn’t some 2030 prediction. 20% of retail sales last holiday season were already credited to AI. That’s $262 billion.

70% of consumers say they're fine with an agent buying on their behalf.

Most brands have zero strategy for this. Let’s make sure that’s not you. Here’s how:

1/ Structure your data, not your design

Agents don’t care how good your site looks. They read schema markup, clean metadata, and specs they can parse instantly.

2/ Make everything machine-readable

Plain language pricing, features, and comparisons beat beautifully rendered pages. If an agent can’t extract it cleanly, it skips it.

3/ Build authority across sources, not just your own site

Agents check for agreement. Reviews, third-party mentions, and comparison content need to line up with what your site says about itself.

4/ Win the comparison content

Agents lean on “best of” lists and “X vs. Y” posts to narrow choices. If you’re not in those roundups, you’re not in the conversation.

5/ Keep your info current

Outdated pricing or specs get you dropped instantly. Agents prioritize accuracy.

6/ Earn the trust signals agents look for

88% of buyers want clear sourcing before letting an agent act on their behalf. Verified reviews and consistent positioning everywhere matter more than ever.

SEO gets you ranked. AEO makes you the answer.

Agentic search gets you chosen and acted on, without a human ever double-checking the agent’s work.

You just need data that’s easiest for a machine to trust, plus visibility across all three layers (SEO, AEO, and agentic search).

That’s why I’ve been using Semrush One. It tracks your visibility across Google, AI answer engines, and the data feeding agentic search. All in one place.

You can see exactly where you’re showing up and where agents are quietly picking a competitor instead.

Cheers,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.