Build Backlinks for Google AND AI

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Hello hello, Savvy peeps!

Are you still building backlinks just for Google? That's still important. But it's no longer the whole game.

Today, AI tools are pulling answers from trusted sources. And those sources? They're the ones with strong backlink profiles.

So I’ve reshaped my entire link-building strategy.

I’m building authority that works for both algorithms and AI.

Want to do the same?

These are 6 tactics I’m using right now:

1. Digital PR: Land mentions in high-authority publications. Journalists cite these sources constantly, and AI models trust them for exactly the same reason.

2. Guest articles: Publish on niche-relevant blogs, SaaS sites, and partner platforms. These links build SEO authority and increase the odds of being cited in AI-generated answers.

3. LLM source outreach: Find out which publishers are already showing up as citations in ChatGPT or Perplexity. Then reach out to earn links from those exact sources.

4. Featured answers: Platforms like Featured.com connect brands with journalists and content creators looking for expert quotes. High-DR backlinks and brand visibility in one shot.

5. Podcast and webinar guesting: Show notes, event pages, and recap posts often include backlinks. And your expertise (captured in audio and video) feeds AI-trained content datasets.

6. Partner and industry roundups: Collaborate on "Top Tools" lists, "Expert Predictions," or "Best Resources" posts. These links improve SERP rankings and increase your citation probability in LLM outputs.

SEO backlinks get you rankings. GEO backlinks get you citations.

With the right strategy, you can build both at the same time.

The goal isn't to chase two separate algorithms. Instead, it's to build the kind of authority that both Google and AI models naturally trust.

Start with one or two of these tactics, build momentum, and layer in more over time. That's how you become the trusted answer online, no matter where someone is searching.

Your brand not showing up? Let’s fix that.

You now know the 6 tactics. But knowing them and knowing which ones your site needs most are two different things.

If you're not showing up in Google or AI search results, your funnel has a gap somewhere, and I can help you find it.

Hope this helps!

See you next week,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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