Google Algorithm Updates in 2024: What You Need to Know

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Hey hey!

Keeping up with Google’s algorithm updates is one of the most important parts of SEO.

A small shift can mean big changes in rankings, traffic, and leads.

I studied all of the Google Search Algorithm Updates so you can save time having to do it yourself.

Here’s a breakdown of what’s happened in 2024 and how you can adapt:

1/ Enhanced Focus on E-E-A-T

• Expertise, Experience, Authoritativeness, Trustworthiness (E-E-A-T) is more critical than ever.

• Google prioritizes trustworthy, expert content tailored to user intent.

• Action: Audit your site’s content for authority and first-hand experience.

2/ More Emphasis on User Experience (UX)

• Site speed, mobile usability, and clean navigation remain top-ranking factors.

• Google is rewarding sites that offer seamless, engaging experiences.

• Action: Optimize page load times and review mobile-friendliness.

3/ Visual Content Takes Center Stage

• High-quality images and videos are now essential for visibility and engagement.

• Google’s AI tools are better than ever at analyzing visual media for relevance.

• Action: Incorporate alt tags, captions, and SEO-friendly file names for visuals.

4/ AI and Machine Learning’s Role Grows

• Google’s AI-powered updates aim to understand content better than ever before.

• Semantic search and intent matching are leading the way.

• Action: Focus on long-tail keywords and natural language in your content.

5/ Backlink Quality Over Quantity

• Spammy link-building tactics are dead.

• Google is favoring niche-relevant, high-quality backlinks.

• Action: Build relationships and focus on backlinks from authoritative sources.

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Why It Matters

Google updates can either boost or tank your SEO efforts.

Staying proactive ensures your site remains competitive.

Advice

First, read my article on 2024 Google Search Updates.

Next, run an audit on your website.

Address the five areas I mentioned in this email and stay ahead of the curve going into 2025.

Cheers,

Connor

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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