Here’s the Makeup of a Killer SEO Strategy

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Hello hello, Savvy Nation!

If you’re here, I’m sure you’re convinced SEO is alive and kicking.

The real issue isn’t whether SEO is still relevant. It’s that SEO that works is rare.

Countless people call themselves SEOs. In reality, they don’t have a plan, their strategies have no clear intent, and they bring in zero conversions.

The ones that actually get results? They do things differently.

Here’s how to build a killer SEO strategy today:

Would you rather go straight to SEO results? Leverage my 10+ years of SEO expertise and let me create an SEO strategy that drives real impact—leads, sales, and revenue—for your business.

1/ Think Like Your ICP

Get into your buyer’s head and write based on what they actually search, not what you think they find interesting.

Make sure every keyword, title, and example in your content maps back to their questions and answers real pain points.

2/ Priorite BOFU Keywords

Go straight for high-intent content that drives leads. Start with search terms your buyer uses right before a purchase, such as comparison and pricing keywords. 

Those are the ones that bring in customers.

3/ Study Your Top 5 Competitors

Your competitors will show you what works and what you can do better. Study their content formats, topics, and gaps. Then outrank them.

4/ Build Keyword Clusters

Grouping related terms together. Boom—there’s your long-term content plan. You’ll fill your content calendar, plus Google will interpret it as topical authority and reward you.

5/ Hiring Experienced SEO Writers

Not all writers understand intent. Invest in the ones who know how to create content that ranks.

6/ Creating Detailed Outlines Before Writing

Plan your H1s, CTAs, and internal links upfront. Effective SEO content always happens with strategy and planning.

7/ Publish Content Every Week

Google loves consistency. So treat SEO like a system, not a side project. 

8/ Track Keyword Rankings and Traffic

Monitor SEO performance weekly to know what’s working and what needs a fix.

9/ Build Internal Links with Intent

Guide your readers through your content and help Google understand your site structure.

10/ Refresh Content Every 60-90 Days

Don’t let posts die after publishing.

Give your old content new life by adding new relevant search terms, refreshing statistics, and enhancing elements for readability.

11/ Actively Earn Backlinks

Don’t wait for backlinks to happen. Promote each new piece of content like it’s a product launch.

12/ Write for All Stages of the Funnel

You need TOFU, MOFU, and BOFU working together to build a pipeline. Attract, nurture, and convert with content.

13/ Optimize for Mobile UX

Your buyers are on their phones most of the time. Format content for short paragraphs, fast load, and easy scan.

14/ Feature Firsthand Experience

Anyone can talk like an expert. Prove you’ve done what you’re writing about.

15/ Measure Real Business Impact

Traffic is nice, but it’s not the ultimate goal. Tie your SEO efforts to leads, sales, and revenue.

No Shortcuts, Just Strategy

There are no shortcuts to effective SEO.

It’s all about:

• Strategy

• Understanding intent

• Real expertise

And it’s done consistently, long-term.

Stay savvy,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.