How I grew EcomBalance from 0 to 10,000+ Organic Traffic

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey hey, savvy peeps!

Seeing little to no SEO results?

Don’t throw in the towel just yet. Maybe it’s time to change your approach.

❌ Myth: Many people think SEO growth is simply a numbers game or the result of pure chance. 

✔️Fact: SEO is a comprehensive strategy covering everything from keyword research to content optimization. 

Do that, and you can build any domain up from nothing.

Want proof? 

🔥 I grew my bookkeeping business EcomBalance’s organic traffic from ZERO to 10,000+.

Want better SEO results? Become an SEO expert with my course, The SEO System, and turn websites into lead machines.

At the Start, EcomBalance Had:

• 0 impressions

• 0 traffic

• 0 DR

• 0 ranking keywords

Yup, literally ZERO everything.

Where Is EcomBalance Today?

• 10,000+ organic traffic monthly

• 1.5M total views

• 38 DR

• 3,000 ranking keywords

Whew, what a difference!

How Did We Make This Happen?

We built in-depth strategy from Day 1, which meant getting into the minds of our ICPs and using the data to inform our SEO.

1. Focused on Long-Tail Keywords

Given our low domain rating, we had to be realistic with keyword targeting. 

Since fewer websites target long-tail keywords, we had a better chance of ranking even with a 0 DR.

💡 Also, people who use long-tail keywords are further down the funnel and are most likely to convert. 

This results in faster wins, more qualified traffic, and higher conversions.

2. Built Pages with High-Intent Keywords

We designed our service and home pages for conversion, not just traffic.

Essential to that was focusing on high-intent keywords that our ICPs would be searching.

This helped EcomBalance show up when people were ready to act, not just casually browsing. 

As a result, we generated more leads and bumped up our sales.

3. Built Backlinks with Partnerships

We went the slow and steady route for this. No big pushes. 

Instead, we relied on our partners, affiliates, and podcast interviews to drive relevant and authoritative backlinks.

Why was this important?

Quality backlinks come from genuine relationships within your industry. 

Nurturing connections within our community builds trust. And the more people trust you, the more likely they are to mention or collaborate with you.

4. Planned Content with Hub-and-Spoke Strategy

We established topical authority by finding top-level topics (hubs) and breaking them down into subtopics (spokes).

This gave our content structure, making site navigation smoother and keeping users engaged.

💡 Pro Tip: The hub-and-spoke strategy speaks to both your audience and search engines. Google interprets a strong content hub as authoritativeness, and an organized content structure encourages users to stay engaged.

5. Researched Our Competition

Next, we uncovered what’s working for our competitors–and how we can outdo them.  

This revealed the best way to reach our ICP through:

• Keyword opportunities

• Content ideas

• Industry trends

6. Crafted Quality Content

We set up a content process to keep our focus on quality first, quantity second. That meant 100% human-written, vetted, and value-focused content every time. 

Once those processes were polished, we scaled quantity to reach a volume of 20-30+ blogs published every month.

7. Optimized Content

We didn’t stop at publishing content.

Every quarter, we ran reports on Google Search Console to upgrade old content and get it ranking higher on Google. 

My Advice? Don’t Run SEO Blind

EcomBalance’s SEO growth is proof that SEO works. 

But it’s not a magic formula or an overnight fix. 

It’s a long-term, comprehensive strategy.

So, build a strategy or hire an SEO expert like my team at TrioSEO if you want the same results. 

Because effective SEO needs planning, careful implementation, and long-term follow-through.

Next Week: How Long Does It Take for SEO to Show Results?

Coming up, I’m answering your most-asked SEO questions: 

How long does it take for SEO to show results? And can you get results faster?

I’m telling all in the next newsletter. 

See ya,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.