How I Pass Authority Across 50+ B2B and SaaS Sites

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey hey,

Most SEOs think about ranking one page at a time. The best SEOs rank their entire site.

That's what internal linking does when you do it with a system. It passes authority from your strongest pages to your weaker ones, tells Google how your content is connected, and keeps readers moving through your site longer.

Want to go in-depth?

I teach my full internal linking system in my course, The SEO System, including the exact template I use across all my sites and client work.

Learn how I went from zero to $12M in ARR.

My step-by-step process across 50+ B2B and SaaS sites:

Step 1: Map your key pages

Open a spreadsheet and list every important page. That includes service pages, cornerstone content, and money pages.

If you don't know which pages matter most, you'll link randomly. 

Step 2: Identify your money pages

Separate the pages tied directly to revenue. Every piece of content you publish should have a path leading back to these.

Think of them as the center of a web. Everything else funnels authority toward them.

Step 3: Build a hub-and-spoke structure

Your hub is the main topic page. Your spokes are the supporting posts around that topic. Spokes link to the hub. The hub links back to the spokes.

Google crawls the hub, finds the spokes, comes back…and topical authority builds fast.

For example: If your hub is "B2B SEO strategy," spokes might be "B2B keyword research," "B2B content strategy," and "B2B link building."

Step 4: Add 3 to 5 internal links to every new post

Make this non-negotiable in your publishing workflow. Every time you hit publish, 3 to 5 internal links should already be woven in.

This is how Google discovers new pages faster.

Step 5: Update old content to link to new posts

Every time you publish something new, go back to 2 or 3 older posts and add a link to it. Your old content already has authority. Passing some of that to new content gives it a head start.

One more rule: Anchor text matters

Never use "click here" or "read more." Use descriptive, keyword-rich anchor text that tells both the reader and Google exactly what the linked page is about.

A well-linked site is a site Google trusts. Build the web, not the list.

Internal linking is one of the few SEO levers completely within your control.

No waiting for backlinks. No algorithm updates to worry about. If you do nothing else this week, go back to your last 5 posts and make sure each one has at least 3 internal links pointing in and out.

That single habit, done consistently, will move the needle more than most things people obsess over in SEO.

So…how many internal links does your latest post have?

If the answer is zero or one, start there. Go back and add 3 links. It takes 10 minutes, but it's the fastest win in SEO.

And if you want the full system with the template I actually use, grab it inside The SEO System and apply it to your site today.

See ya again next week,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.