How I Rank Top 10 for BOFU Keywords

TrioSEO is my SEO business. We work with 25+ B2B businesses as their SEO Team. We do keyword research, decide content strategy, build backlinks, and drive more organic traffic and leads. Do you need help with your SEO? Reply to this email and let’s chat.

Hey Savvy friends!

Ranking for high-intent, bottom-of-funnel (BOFU) keywords is a game-changer.

These are the searches made by people ready to buy, and landing in the top 10 for them can drive real business results.

Recently, I helped a client rank in the Top 10 for "amazon ppc agency"—one of their most important keywords.

Here’s exactly how I did it:

1/ Researched the Keyword

• Used Ahrefs to find the keyword.

• Analyzed synonyms and secondary keywords.

• Understood the full landscape for the keyword.

2/ Created an Action Plan

• Decided which page to upgrade with a focus on the keywords.

• We chose the Home page since it the keyword directly relates to what they offer.

3/ Researched the Competition

• Analyzed who is ranking top 10 for the main keyword.

• Found ways to improve the client's Home page.

• Built a To Do list for for the next step.

4/ Built a Content Update Brief

• Worked with the current Home page content.

• And wrote up a new content brief outlining how to improve the current content and add new content.

5/ Updated the Home Page

• Implemented the new content with the help of IG PPC's website developer.

• Optimized for desktop, tablet, and mobile.

6/ Advised on Building Backlinks

• Explained the importance of building SEO backlinks from relevant sites.

• Advised them on building new backlinks while we worked on content.

7/ Internally Linked the Site

• Linked to the Home page from relevant Service pages and blog articles on the site.

• "Pointed" importance to the Home page for Google to understand.

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The Google ranking for this client skyrocketed after this.

In 6 months:

- Top 5-10 for "amazon ppc agency" keyword.

- Top 5-10 for similar secondary keywords.

- Increase in overall organic traffic.

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SEO isn't an overnight solution.

But it works when done right

& it needs 3-6+ mo's.

Stay patient and follow this approach.

Cheers,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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