How I Ranked EcomBalance on ChatGPT, Got 25+ Leads and $10K in Revenue

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey hey Savvy Nation,

It’s high time for a case study, and you know it!

Let me pull back the curtain on the GEO strategy that delivered real leads, AI visibility, and revenue for EcomBalance, a company in my portfolio.

What We Achieved

Let’s cut to the good part. Here’s what we achieved:

• 25+ new qualified leads from ChatGPT citations

• $10,000+ in direct revenue ($1K in MRR)

• Top 3 ChatGPT ranks for ecommerce bookkeeping prompts

Here’s what we had to push past:

• Fiercely competitive market: The bookkeeping industry is already dominated by large-scale SaaS players, such as Pilot and Xendoo.

• Skyrocketing Cost Per Click (CPC): That’s $20 for bookkeeping keywords.

• Shifting buyer behavior: Customers are asking ChatGPT more, instead of relying solely on traditional search.

How Did We Do It?

We implemented a five-step GEO strategy that put EcomBalance in AI answers.

Step 1: Prompt Research

Month 1. We focused on GEO keyword research and strategy.

We identified real bookkeeping queries buyers were asking on ChatGPT. These were our GEO keywords, which we mapped to our service offering.

Step 2: GEO Content Creation

In Month 2, we shifted to cornerstone content building. We created content that AI favored and could parse easily.

That meant our service pages and blogs were:

• Structured and well-organized.

• With clear headings and definitions.

• Built around experience-backed, expert content.

Step 3: Source Authority

By Month 3, we were earning citations from ecommerce and finance sites that AI models already trusted.

Sites that have strong reputations (high authority, lots of backlinks, consistent quality content) are the ones AI is most likely to cite.

When your brand gets mentioned, linked to, or featured on these sites, two things happen:

• AI sees you in a trusted ecosystem.

• Your brand authority grows in real life.

Step 4: Repurposing and Distribution

Still in Month 3 of execution, we knew publishing alone wasn’t enough.

We distributed our content across LinkedIn, email, and partners to increase visibility. This translated to more brand mentions, more backlinks, more crawlable content, and more trust signals.

Step 5: Tracking

We spent months 4 to 6 on optimization, freshness updates, and scaling.

Tools like Semrush and Writesonic helped us monitor LLM visibility. But we also did manual prompt testing and asked questions like:

• What structure did the cited pages use?

• What angles do they emphasize?

• Are they more specific?

Essentially, we reverse-engineered what works and doubled down on it.

SEO + GEO Work in Tandem

Our results prove:

• GEO is wide open right now…and the first movers win. Few brands are actively optimizing for AI-driven prompts, which means early adopters can dominate AI visibility before the space gets crowded.

• EEAT applies as much to AI rankings as Google. Experience, expertise, authoritativeness, and trustworthiness aren’t just Google metrics. They’re what AI models use to decide which sources to cite.

• Authority still drives trust. AI doesn’t rank content in a vacuum. It looks at signals from reputable sites, backlinks, and consistent brand mentions.

• GEO leads convert better. ChatGPT-driven buyers are generally more ready to act.

Before GEO existed, we focused on SEO to grow EcomBalance. We created high-quality content and built backlinks.

When GEO surfaced, EcomBalance shone on ChatGPT.

This goes to show that SEO and GEO work together.

SEO builds the foundation of trust and authority. GEO leverages that trust in real-time discovery.

You, too, can get more leads from Google and ChatGPT.

My SEO company, TrioSEO, uses a proprietary tool-centric framework that turns organic search and GEO traffic into qualified leads and sales.

If you’re not seeing leads from your SEO, book an audit session with me. I’ll grade your business and help it grow.

Sign up today to get 1/2 off your SEO—from the same team that used SEO to scale from $0 to $12M!

Stay savvy,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.