How I Use Podcasts to Build Authority

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Hey hey, happy Saturday! 👋

When people think "link building," they go straight to guest posts, HARO, or cold email campaigns.

Totally valid.

But there's a channel most SEOs skip entirely, and it's been one of my most consistent sources of backlinks AND brand authority.

Podcast appearances are the most underrated link-building strategy.

When you appear on a show, the host almost always publishes an episode page with your name, bio, and a link back to your site. That's a backlink you didn't have to beg for.

Is link building a major gap in your SEO?

I can take a look at your strategy and show you where I’d focus first.

Here’s how I use podcasts to build backlinks:

1/ Find the right shows

Search "[your niche] podcast" on Spotify, Apple Podcasts, and Google. Look for shows with 10–50 episodes. Big enough to be legit, small enough to actually respond to pitches.

2/ Craft a simple pitch

Keep it short. One paragraph. Lead with what you bring to their audience, not what you want. I pitch one specific angle or topic, not a generic "I'd love to be a guest" email.

3/ Know what to say yes to vs. pass on

If a show's audience doesn't overlap with your ICP, pass. You're not just chasing backlinks here, you're building authority with the right people.

4/ Follow up for the backlink

After the episode drops, send a quick thank-you and ask them to include your website link in the show notes if it's not already there. Most hosts are happy to do it. Don't leave it to chance.

5/ Let it compound

Each appearance builds brand mentions across the web. Other people reference the episode. AI tools start associating your name with your niche. That's how you become the default answer in your space, not just on Google, but in LLMs too.

One podcast appearance can do more for your authority than 20 cold outreach emails.

And once you're actively building backlinks,ChatGPT can seriously speed up your process.

I put together this cheat sheet of prompts I use to brainstorm strategies, write outreach emails, find HARO opportunities, and more:

Save this. It's one of my most-used resources when I'm in link-building mode.

The best backlinks don't feel like backlinks.

They feel like conversations.

Podcasts let you build real relationships with hosts and audiences, and the SEO benefits follow naturally.

Pair that with smart ChatGPT prompting for your outreach and strategy, and you've got a link-building engine that most of your competitors aren't running.

Start with 3 shows in your niche this week. Pitch one. See what happens.

And if you want a second set of eyes on your link-building strategy, let's hop on a free SEO strategy call.

Cheers,

Connor

Whenever you’re ready, here are 3 ways I can help you:

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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