How I Use Semrush to Grow SEO Traffic for my Websites

Hey Savvy friend!

Today, I want to chat with you about one of my favorite SEO tools...

Semrush.

I'd be surprised if you haven't heard of them yet.

They're a MAJOR player in the SEO tool space offering everything from keyword and competitor research to site audits and on page analysis.

If you're serious about SEO, they're one of the best solutions on the market.

For a free 14 day trial, simply sign up here: 14 Day Semrush Trial

In this email, I want to outline 5 specific use cases of how I use their features to grow SEO for my businesses.

Save these, make them your own, and accelerate your SEO.

#1: Find High-Value Keywords

- Use Semrush’s Keyword Magic Tool to uncover relevant keywords.

- Focus on low-competition, high-search-volume keywords.

- Identify long-tail keywords to target niche audiences.

- Tip: Aim for difficulty < 40 and volume > 50.

- Bonus 1: Check out their AI features for keyword research.

- Bonus 2: Plan content w/ pillar & sub pages using their Keyword Strategy Builder.

#2: Analyze Competitors

- Input your competitors’ domains into Semrush’s Domain Overview tool.

- Discover the keywords they rank for, where their traffic comes from, and their backlinks.

- Analyze their content strategy and find gaps where you can outperform them.

- Tip: Check competitors’ top-performing content to inspire your next blog post.

- Bonus: Measure how competitive you can be with their Personal Keyword Difficulty (PKD%).

3: Perform On-Page SEO Audits

- Fix broken links, optimize page load speed, and update outdated metadata.

- Address mobile responsiveness and crawlability issues to improve rankings.

- Tip: Schedule regular audits to ensure your site stays optimized.

- Bonus: Check your site’s Topical Authority, measuring your domain’s relevance and expertise on any subject.

#4: Build High-Quality Backlinks

- Identify potential backlink opportunities using Semrush’s Backlink Analytics tool.

- Track your existing backlinks and remove any toxic links.

- Reach out to high-authority sites in your niche for guest posts or link partnerships.

- Tip: Focus on building backlinks from reputable, relevant websites.

#5: Monitor Keyword & Traffic Performance

- Set up Position Tracking to monitor your keyword rankings in real-time.

- Analyze organic traffic growth using Semrush’s Traffic Analytics.

- Use the Organic Research tool to spot new keyword opportunities and content ideas.

- Tip: Adjust your SEO strategy based on the performance data you collect.

SUMMARY

As you can see, there isn't much that Semrush can't do when it comes to SEO.

They even have an SEO Writing Assistant powered by AI you can tap into.

A full SEO tool suite to enhance your SEO work.

Needless to say, I’m a big fan and wanted to share my workflow with you all.

Hope you find it useful as well!

ACTION ITEMS

1. Create a free 14 day Semrush trial.

2. Use these 5 use cases and complete them for your own website.

3. Reach out to me with specific questions you need help with.

Cheers to the power of SEO tools.

Best,

Connor

P.S. Full disclosure that this newsletter was in collaboration and #sponsored by Semrush.

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 80,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.