How to Research Your Competition on ChatGPT

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Hey, there!

Do you know the best way for even newbies to be great at SEO?

It’s competitor research!

This is especially true if your competition is dominating search.

I’ve been doing SEO for 10+ years, but competitor research has never been more important than now in the AI era.

It’s still the #1 way to beat your rivals at their own game.

Here’s how I do it with Semrush.

Step 1: Add My Site and Rivals

I benchmark AI visibility before anything else. 

To do that, I enter my domain plus 2 to 3 close competitors to see how my site is performing.

Step 2: Compare Competitor Visibility

This shows me who AI mentions more, and where those mentions are happening.

It also helps me spot strengths and weaknesses by prompt.

Step 3: Audit Prompt Performance

Next, I identify prompts where I appear vs. where I’m absent. I prioritize these prompts by demand and difficulty.

Step 4: Find New Prompts to Target

I pull opportunity prompts that my competitors are winning, then add them to a test list for content experimentation.

Step 5: Analyze Sources AI Cites

This shows me which sources power answers in my niche.

I note patterns like: community, docs, and comparison pages.

Step 6: Discover Outreach Targets

Here, I build a list of influential sources that can potentially mention me but haven’t yet.

I reach out by pitching inclusion, refreshing listings, and offering expert quotes.

Step 7: Ship a GEO Content and Backlink Plan

Lastly, I create local or market-specific pages for priority prompts and pair these with targeted outreach to the right sources.

The Future of SEO is Google Search + AI Results

SEO is no longer just about ranking on Google.

It’s being recognized on ChatGPT and LLMs, too.

Stay cutting-edge with the right tools:

Semrush One makes you SEO + AI-visible.

The best part? You can get started on Semrush One for free!

Stay ahead,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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