How to Start SEO in 2025 with Zero Experience

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey there, Savvy Friends!

I can’t count how many times founders told me they want to start SEO but don’t know how.

If that’s you, don’t sweat it. 

Steal and start my 2025 SEO roadmap to get your business ranking. 

These are simple, actionable steps any newbie can replicate.

Let’s go!

Would you rather hire an SEO expert? That’s a sure way to rank. Our team of SEO experts at TrioSEO scales traffic and revenue with 100% human-written and vetted SEO content

1/ Define Your Ideal Customer Profile

Your Ideal Customer Profile (ICP) represents who you’re speaking to.

• Pinpoint at least one primary persona. Imagine your target audience represented by one specific person.

• List their top three pain points. What problems do they struggle with the most?

• Map their buying triggers. What nudges them toward a purchase?

2/ Conduct Keyword Research

Keyword research is the heart of a successful SEO strategy. 

It lays the foundation for everything you need to do to connect with your audience.

• Identify five to ten high-intent seed terms. 

• Cluster these terms by search volume + difficulty. 

• Spot question-style long-tail opportunities. 

3/ Lay the Proper Technical Foundation

Sound website architecture is crucial for effective SEO.

When you don’t have the right vehicle to deliver your content, it can only go so far.

• Audit your website’s speed and core web vitals.

• Fix crawl errors, broken links, and redirects.

• Ensure mobile-first design.

• Secure HTTPS.

4/ Attract with Content

Your content is your most important ranking tool.

It’s what attracts users and invites them to engage–and eventually convert.

• Craft topic clusters around pillar pages.

• Write with a clear H1 to H4 hierarchy.

• Optimize meta tags.

• Add schema.

5/ Build Trust with Backlinks

Backlinks signal to search engines that you’re a trustworthy source.

Don’t shortcut your way to establishing credibility, such as link buying and link exchanges that don’t provide real value.

That’s sure to backfire.

Instead:

• Secure three to five authority mentions per month.

• Leverage guest posts, partnerships, and PR.

• Monitor anchor-text mix for natural growth.

6/ Measure Performance with Analytics

Track your performance to double down on what’s working and fix what isn’t.

• Track rankings, organic traffic, and conversions.

• Set up Google Analytics and Search Console alerts.

• Run monthly growth vs. goal reports.

7/ Repeat and Upgrade

Remember: SEO is not static. 

Upgrades and new best practices are always around the corner.

Make sure your strategy can keep up.

• Refresh under-performing pages every quarter.

• Expand keyword clusters based on data.

• A/B test titles, CTAs, and internal links.

SEO Ranking Is a Process

SEO can be daunting, but it’s not a mystery.

Even beginners can rank, as long as they’re guided with the right process. 

But if you want to master SEO yourself, my course, The SEO System, can equip you to transform your website into a lead machine.

Up Next: 10 Skills that Make the “Perfect Marketer” in 2025

Calling all SEOs, founders, and marketers:

Do you have what it takes to be the kind of marketer that gets real, impactful results?

Let’s find out next week!

Cheers,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.