Marketing Isn't Just One Channel...It's a Funnel

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Hey hey, Savvy Nation! 😎

Have you ever run a marketing campaign that got you ZERO customers? 

Sad, right? But it’s not just you. It happens to lots of people, and the culprit is almost always the same:

👉🏻Focusing on only one level of the marketing funnel.

Today, I’m breaking down why this doesn’t work and how to get results. 

Ready? First off, there are…

💡Targeting only one channel doesn’t work because your customers go through a journey made up of different stages.

To succeed, you need to target each of these stages, effectively spurring your audience to complete the journey by deciding in your favor.

1. Top of the Funnel (TOFU): Awareness and Attraction

What happens here: This is where you say “Hello!” to your target audience. Their journey through the marketing funnel has just begun.

They probably don’t know you exist yet, and they’re not sure what problem they need solved either.

What you should do: Your job at this stage is to attract the right people and educate them about their needs and possible solutions. 

Practical application: 

• Dominate search with blogs that answer “how” and “why”. 

• Create a personal brand on social media that provides value for your audience.

2. Middle of the Funnel (MOFU): Engagement and Qualification

What happens here: Thanks to your educational, engaging content, you have now generated leads. And they’re seriously considering you as a solution. 

What you should do: Your main goal is to turn leads into believers by building trust and demonstrating your value.

Practical application: 

• Conduct hyper-personalized audits.

• Nurture leads with actionable “how-to” guides.

✋🏻Careful not to make a pitch here yet–they’re not quite ready for that!

3. Bottom of the Funnel: Conversion and Retention

What happens here: Your leads are ready to make a decision. It’s go time!

💡You’re poised for the highest possible conversion at this stage. Make it count with great SEO. 

My team at TrioSEO drives BOFU traffic with our unique high-intent SEO formula. 

Get a free SEO audit and consult today!

What you should do: Make sure they don’t bounce. Leveraging their confidence in your brand, convert your warmest leads into customers by:

• Offering a clear, simple, and enticing offer

• Creating a sense of urgency

• Eliminating friction–make converting the easiest, most logical choice

Practical application:

• Seal deals with proposals tied to ROI, not features.

• Turn clients into fans with case studies that sell for you.

How Should This Affect Your Marketing?

Every stage of the marketing funnel requires a unique strategy. This means there’s no such thing as a one-size-fits-all approach that works.

You need to target all three stages to turn traffic into leads, leads into customers, and customers into advocates.

But there’s one thing you do need throughout the marketing funnel: SEO.

• Attracts and educates at TOFU

• Nurtures leads at MOFU

• Converts at BOFU

It’s mind-blowing how powerful SEO is 🤯

Become an SEO expert with The SEO System, my SEO course that unlocks the exact SEO system I used to go from zero to $12M in ARR. 

I’ll also keep the free SEO advice coming every week! Up next: The 11 types of SEO keywords you MUST know. 

See you there!

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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