My 12 Month Strategy for Ranking on ChatGPT

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Hey, there!

Brands are feeling the search behavior shift. Are you, too?

Buyers are spending more time on LLMs like ChatGPT and Perplexity to find solutions…and businesses are starting to notice.

I know because a lot of people have been asking me lately:

How do I get leads from ChatGPT?

If you’re asking the same question, you’re in luck.

With Semrush, I was able to build a whole roadmap for gaining (and maintaining) AI visibility. And I’m sharing it all with you today.

How To Show Up in ChatGPT in 30 Days–12 Months

I’ve broken my process down into steps you can easily follow within 30 days to 12 months of execution.

Let’s get into it.

Step 1: Fix the AI Blockers (30-Day Plan)

First, make sure AI can find you.

You can do that by:

• Strengthening your presence on trusted third-party sources.

• Standardizing information that AI extracts reliably.

• Making pricing, bios, and FAQs machine-readable.

Step 2: Restructure for AI Retrieval (90-Day Plan)

Next, ensure your content can be retrieved by ChatGPT and other LLMs:

• Shift key content to static HTML.

• Add structured data across top pages.

• Clarify entity relationships and internal linking.

Step 3: Expand Your AI Footprint (6-Month Plan)

People are starting to see you on LLMs. Don’t stop there.

Expand your reach:

• Build citation in communities AI trusts.

• Earn mentions on top vertical sources.

• Improve sentiment and contextual relevance.

Step 4: Shape Your Brand in AI Answers (9-Month Plan)

Now, take control of how AI mentions your brand in answers.

Ensure AI gets your brand identity across accurately every time:

• Influence how AI describes your positioning with authoritative content.

• Ensure consistency and align messaging across all major touchpoints.

Step 5: Become the Default (12-Month Plan)

Go big. You’re no longer just competing to be one of the sources.

At this point, the aim is to be #1.

Dominate your vertical’s AI visibility footprint:

• Become the “safe recommendation” for AI search engines by building a trustworthy, verifiable online presence.

• Focus on making your brand the most frequently cited and credible source for relevant queries.

Get Leagues Ahead in 12 Months

This is the architecture behind sustained AI visibility.

Follow this process to get way ahead of your competitors, dominate your market, and generate more high-intent leads in 30 days to 12 months.

Keep at it, and your wins will compound.

I built this roadmap with Semrush’s AI Visibility Index.

Get the full study to access the full research, benchmarks, and trends behind this strategy and understand how your market can discover you in the age of AI.

All the best,

Connor

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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