My 15-Step Perfect SEO Blog Outline

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Hey, Savvy Nation!

Are your blog posts hit-or-miss?

They don’t have to be.

I’ve been growing businesses with SEO for 10+ years, and I’ve found that there’s a process behind creating blog posts that rank and read well every time.

It starts with a solid outline.

A clear structure ensures your writing is spot-on while giving your content the highest potential to rank.

So…no more winging content creation.

Follow my 15-step process for creating the perfect SEO blog outline.

Need help writing content consistently? Let’s chat about an SEO strategy for your business.

1/ Give It an SEO Title

Your SEO title is the clickable title that appears on search results.

Get ideas from competitors ranking on page 1 of SERPs.

Notice how their titles are worded, then whip up something more click-worthy.

2/ Identify Your Target Keyword

Your target keyword is the exact search phrase your target audience is typing into Google. 

Pinpoint one and build your content around it.

3/ Add a Search Intent Label

This ensures you know how to write the content to satisfy your reader’s search intent.

Your blog post can be:

• Informational: Educate your reader about a specific topic.

• Navigational: Lead your reader to a page or website.

• Commercial: Present options to a reader who’s doing research on a potential solution.

• Transactional: Provide clear solutions, benefits, and call to action to nudge towards a purchase.

4/ Optimize Your Title and Meta Description

Include your primary keyword in the title and meta description. Then ensure they are engaging, descriptive, and clickable.

Example:

• Meta title: SEO Blog Outline: How to Structure Content that Ranks

• Meta description: Learn how to create an SEO blog outline step by step. Structure your posts with keywords, headings, FAQs, and CTAs to drive traffic and conversion.

5/ Hook Readers With a Snappy Intro

Grab your reader’s attention by calling out a pain point that your blog post will address.

Keep it snappy, infused with your personality, and entertaining enough so readers will want to read on.

6/ Include an H1 Title

Your H1 heading is the main heading that introduces the blog post to your reader.

Each blog post should have only one H1.

Example:

• H1: How to Create an SEO Blog Outline

7/ Break Down Main Topics with H2 Headings

Your H2 headings are your blog posts’s sub-topics, which can be anywhere from five to ten per blog post.

Separating each sub-topic with an H2 ensures scannability for readers and search engines.

Example:

• H1: How to Create an SEO Blog Outline

  • H2: Step 1: Research the Right Keywords

8/ Further Clarify with H3 Headings

If a section needs to be fleshed out further, break down an H2 with H3 headings.

Example:

• H2: Step 1: Research the Right Keywords

  • H3: How to Use Ahrefs or Semrush for Keyword Research

9/ Link Back to Other Pages

Help your reader to make their way to other pages on your site. Use keyword-rich anchor texts that link back to other pages and blog posts.

Tip: Get creative. Avoid generic anchor texts like “click here”.

10/ Boost Your Credibility with Backlinks

Guide readers to reliable resources outside your site to improve your post’s credibility.

For example, if you’re writing on SEO blog posts, trusted sites you can link to include Semrush, Ahrefs, and Google Search Central.

11/ Insert an Eye-Catching Image

Break up text blocks with an image. 

Make sure your chosen image adds depth to the post, visually demonstrates a topic you’re fleshing out, or clarifies steps you’re trying to explain.

12/ Enrich with Expert Insights

Add authority to your blog post by demonstrating your experience and expertise.

Note, too, that displaying EEAT (experience, expertise, authoritativeness, and trustworthiness) ensures your content gets picked up by Google as a trusted resource.

13/ Convert with Compelling CTAs

Sprinkle calls to action (CTA) at the top, middle, and end of the blog post to lead readers to an action.

Remember: Your content shouldn’t just be engaging–it has to convert.

14/ Answer More Questions with FAQs

FAQs are a great way to give your content more depth plus improve the reader’s experience with your blog post.

Position your FAQ section right after your last sub-topic.

15/ Wrap Up the Blog Post

End the blog post with a powerful close that:

• Reinforces your main point

• Directs your reader to a clear step forward

• Adds personality to the post

• Leaves a strong final impression

Congrats–you’ve just created a blog post that’s ready to rank! 🎉

The Perfect Blog Post Starts with a Fool-Proof Outline

Your SEO outline is the blueprint for creating content that not only ranks, but converts. 

So next time you’re writing a piece, don’t leave the results to chance. 

Turn your content into growth engines with my SEO blog outline.

Next Week: Steal My Keyword Research Spreadsheet

Keyword research isn’t rocket science, but sometimes it can feel like it. 

My secret to nailing it every time? 

Being organized and intentional.

My keyword spreadsheet ensures consistent results and helps you scale your SEO without burning out.

More on that in the next issue!

Interested in more SEO resources like this? Check out my SEO course, The SEO System.

Unlock 30 actionable lessons on how to scale your SEO, plus learn how I used SEO to grow my revenue from zero to $12M.

Catch you next week!

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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