My "4 Pillars of GEO" Cheat Sheet

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Hey, Savvy Nation!

Make 2026 the year more customers find you through AI search.

Brands are waking up to the new reality that just SEO isn’t enough.

Customers are now looking for answers on ChatGPT and other LLMs.

Show Up Where People Are Looking

You need a GEO strategy that ensures AI mentions your brands in answers to conversation-style queries.

If you don’t have one yet, use this cheat sheet to build one fast.

1/ Capture with AI-Optimized Content

Traditional SEO answers what people are searching for.

GEO is all about understanding why they’re searching and what they want to do next.

So when aiming for AI visibility, focus on intent depth. Understand your ideal customer, know why they’re searching, and capture them with the right prompts.

• Capture high-conversion audience segments with bottom-of-the-funnel (BOFU) prompts. Target prompts that people ask when they’re ready to act, not just learn about a subject.

• Structure your content for AI LLM answers. Think conversation-style searches using plain language, direct answers, and clear headers.

• Keep important content fresh. AI systems put a premium on freshness. Update core pages and refresh content so AI models know it’s current.

2/ Build Credibility with Backlinks

If trusted cites reference you, AI will treat your content as reliable and cite you when generating answers.

Signal to AI that your content is worth citing in AI-generated answers:

• Gain authority with quality backlinks. GEO rewards earned authority. Focus on the quality, not the number, of backlinks.

• Ensure backlinks are relevant to your industry. AI understands context, so ensure links are within your niche and reinforce your expertise.

• Get backlinks from sources that LLMs are using. Research which sites are frequently cited in AI answers to increase your chances of gaining mentions.

3/ Optimize Site Architecture for AI Parsing

AI models take in structured information.

So make it easy for AI to crawl your website:

• Include structured data and schema. Schema tells AI what something is, not just what it says. FAQs, how-tos, and reviews help AI systems extract data accurately.

• Improve site performance. Bloated, slow websites are less likely to be crawled or indexed by AI.

• Update your XML sitemap for LLMs like ChatGPT. A clean, updated sitemap ensures crawlers discover and understand your content.

4/ Track AI Performance with Analytics

Measure your efforts to see what’s working, adjust what needs improvement, and keep learning.

The best practices for AI visibility are evolving fast. You need to track your performance and be ready to pivot based on real-time data.

GEO is Comprehensive—You Must Be, Too

Most people think GEO is just FAQs.

Or prompt research.

Or backlinks.

Or site design.

Nope. GEO is a comprehensive strategy that doesn’t just optimize for one system.

It covers the entire journey from discovery to decision.

So you need to integrate content, credibility, technical foundations, and analytics into one full strategy designed for how AI chooses answers.

Future-proof your brand with GEO. I can help you build an SEO+GEO strategy that generates leads both from traditional search and LLMs like ChatGPT.

Hop on a call with me, and let’s drive more pipeline for your business.

Plus, get 1/2 off your first month of SEO+GEO when you book today.

Stay savvy,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.