My GEO Content Upgrade Strategy for ChatGPT & LLMs

Want a one-in-all SEO & GEO suite of tools? Stop paying multiple subscriptions and get Semrush today. I’ve been using it for 10+ years and it continues to improve for GEO.

Hey, Savvy Nation!

Ranking on ChatGPT and LLMs is becoming less of a mystery. 

Just like SEO, there’s a process to it.

All it takes is some research and guided execution.

One of the biggest factors for AI ranking? 

Upgrading your content so it speaks directly to LLMs.

Today, I’m showing you my content upgrade process, so you can use it to rank, too.

How I Upgrade GEO Content (With Examples)

1/ Research Your Brand in Semrush’s AI Toolkit

This runs an analysis of your overall performance in LLMs and provides analytics on:

• Where you’re ranking

• How you’re ranking

• How you’re ranking against competitors

Here’s what you’ll see:

And MUCH more.

2/ Review “AI Strategic Opportunities”

Discover ways to improve your website content and brand perception.

Examples:

• Create a landing page for specific services (that you don’t have yet).

• Add explainer videos to your website.

Here’s what it will look like:

Boom. Quick wins to improve your GEO rankings.

3/ Dive Deeper into Visibility

Go into AI Strategic Opportunities again. You’ll find more content upgrades.

Examples:

• Update your content to better align with your niche, differentiating you from your competition.

• Leverage your business promise and guarantee on the site.

Then, add these to your to-do list.

4/ Go Deeper into Perception

More AI Opportunities are waiting for you. Just scroll down.

Examples:

• Highlight niche expertise even more on the website.

• Add more reviews and case studies from clients.

These are updated regularly as the site grows.

5/ Final Dive into Questions

Access yet another treasure trove of AI upgrade opportunities.

Examples:

• Add more details about your systems specific to your ICP.

• Publish a more transparent Pricing page.

Check out these content suggestions based on prompts:

Your to-do list should be packed by now!

Don’t Let Your Competitors Run Away with Rankings

Just like SEO is for Google, GEO is for LLMS.

Upgrading your content so it speaks directly to LLMs is key to AI rankings.

Ignore it, and your competition will outrank you.

Luckily, GEO content upgrades are made easy with the Semrush AI Toolkit.

All you need to do is enter your website and make a to-do list for GEO based on the AI upgrade recommendations.

Now, start updating!

All my best,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.