My SEO Keyword Prioritization Process

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What’s up, Savvy friends!

Starting SEO for a new site?

It’s easy to get overwhelmed by hundreds of keyword options. I know–

I’m currently building SEO for my CFO business, CFO Expertise, and the possibilities are endless!

So if you’re deep in SEO building too, and are wondering how I get better, quicker results, here’s my step-by-step process:

Step 1/ Start with Keyword Research

I use a combination of Ahrefs, Semrush, and ChatGPT to look for:

• Service keywords: What users type when they’re ready to hire

• Pain points: The problems my potential clients are actively trying to solve

• Industry terms: Language my target audience uses to find solutions I offer

Step 2/ Assign Search Intent to Each Keyword

Next, I identify why users are searching the terms I’ve just pooled.

These are the search intent labels I use:

• High intent: People are ready to buy

• Medium intent: People are comparing options or learning about solutions

• Low intent: Educational, top-of-the-funnel terms

Step 3/ Prioritize High Intent

High-intent keywords are search terms that indicate a user is ready to convert. I go after these first with:

• Service pages

• Pricing pages

• Service-focused blogs

Step 4/ Cluster Keywords

Google and AI want to see topical authority. 

That’s why I group related keywords around a hub topic to show Google and LLMs what my site is focused on.

Step 5/ Filter by Competition

I start with lower-competition terms that I can win now, then go after higher, more competitive keywords later.

It’s important to be realistic based on your site’s DR.

Drive Conversions with Simple, Repeatable SEO Systems 

Your SEO doesn’t have to be complicated for it to work:

• Start with a smart yet simple system. Prioritize traffic that converts, and don’t skip intent. 

• Clustering keywords is a major leverage. When Google and LLMs understand your site, ranking, authority, and even content creation get easier.

• Optimize for speed of results. The faster you win those early keywords, the faster you build authority.

Don’t try to rank for everything at once.

These easy steps are all you need to build SEO momentum that actually brings in clients. 

Now, get ready for those calls!

Want me to work on your SEO instead? My clients see a 50%+ increase in traffic and more reliable leads in the first 6 months.

Till next week,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.