My SEO + ROI Cheat Sheet

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Hey friends,

I’ve done SEO long enough to know it’s not for the impatient.

It’s slow, it’s long-term, and it rewards in compounding results those who stay consistent.

In fact, I’ve proven from 10+ years of practice that it’s one of the highest ROI channels—if you do it right.

Here’s what I look into to make sure I get results in 6 to 12 months:

1/ Revenue from SEO-Sourced Customers

This is the core ROI, so I don’t stop tracking at sessions.

I ask:

• Are people finding us on Google and becoming clients?

• Can we trace real revenue back to organic traffic?

2/ More Qualified Leads from Search

I go beyond getting more form fills, demo requests, or signups from organic traffic.

I check whether those leads are more educated and ready to convert.

3/ Higher Rankings for High-Intent Keywords

I zero in on keywords buyers are searching, like “fractional CFO pricing” or “best CFO for ecommerce”, and see if we’re ranking for those.

4/ Growing Branded Search Volume

Are more people Googling our brand or key team members?

That’s a signal of trust and growing awareness from our content.

5/ Increased Visibility in AIOs and LLMs

Next, I go beyond SEO.

More people are using AI to search businesses, so I make sure our brand is being cited in LLM outputs or used in AI overviews.

6/ Stronger Domain Authority

Are we earning backlinks from relevant, reputable sources? That tells me our site is becoming a trusted source in the industry.

7/ Lower CAC from Organic Channels

When SEO is driving down the average cost to acquire a customer, that’s when I know our strategy is working at scale.

8/ Repurpose Power Across Channels

SEO doesn’t just drive traffic. It drives your entire content engine.

I make sure our SEO content doesn’t just live in our blogs but instead is being used for LinkedIn, YouTube, email, and ads.

9/ Improved Time on Page + Lower Bounce Rate

SEO works better when paired with great UX and content depth.

So I evaluate whether our audience is staying long enough to scroll and read.

10/ Increased Industry Authority

Are we being invited to podcasts, featured in articles, and seen as thought leaders? That’s SEO fueling reputation when paired with personal branding.

Track the Full Picture for SEO that Converts

If your SEO isn’t showing results like these in 6 to 12 months, something’s off.

And you won’t know what it is if you’re stuck on clicks.

You need to track the full picture—from traffic to industry authority— to generate leads, drive revenue, and achieve sustainable growth.

Do that, and you won’t just rank. You’ll start converting.

Our Black Friday Promo Is Still Up!

Need my help with your SEO?

Perfect timing—get your first month FREE when you sign up with TrioSEO today.

We’re taking only a few sign-ups this weekend.

To lock in this offer:

Here’s to SEO that works,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.