My Technical SEO Checklist (No Dev Needed)

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Hey hey,

Who here finds technical SEO intimidating?

I mean, I get it. But hear me out.

If you can click around in WordPress, Squarespace, or Shopify, you can handle 80% of it. No coding. No developers.

All you need is a few focused checks to keep your site clean and trustworthy in Google's eyes. 

Looking for a shortcut? I can run through your site and tell you exactly what needs fixing. For free.

Technical SEO is reputation insurance. You do it once, maintain it monthly, and it protects everything else you're building.

No tech background? No problem.

Anyone can do these 9 technical SEO checks:

1. Make sure Google can access your site: Open your site and confirm it loads. Make sure you're on HTTPS. Check that key pages aren't accidentally marked "noindex" in your CMS settings.

2. Submit your sitemap: Go to Google Search Console, find your sitemap URL (usually /sitemap.xml), and submit it once. This helps Google and LLMs discover your pages faster.

3. Decide which pages should exist: List your main pages and blog posts. Ask: "Does this page help a real user?" Delete, merge, or noindex anything that doesn't. Weak pages dilute your authority.

4. Give every page one clear purpose: Focus each page on one topic. Use one clear headline, break sections into logical subheadings. Google and LLMs rank clarity, not complexity.

5. Write titles that explain outcomes: Every page needs a unique title. Include your main keyword naturally and explain what the reader will gain. Titles are one of the strongest relevance signals.

6. Improve site speed without touching code: Compress images before uploading. Delete unused plugins and tools. Avoid heavy themes and animations. Faster sites are crawled and trusted more.

7. Think "machine clarity," not tricks: Write clearly and directly. Avoid over-optimization. Focus on consistency and structure. Google and LLMs reward clean, understandable information.

8. Connect related pages together: Link between related blog posts and pages. Use descriptive anchor text (not "click here"). Make sure important pages aren't isolated. Internal links help Google and LLMs understand context.

9. Fix obvious errors regularly: Check for broken links. Avoid redirect chains when updating URLs. Remove duplicate or competing pages. Errors quietly reduce crawl efficiency and trust over time.

That’s it—the clean basics. All you need to handle technical SEO.

No fancy tricks. Just speed, indexability, and structure.

Run through this checklist once, then set up a monthly reminder to spot-check.

Now go build on it 🤘

Want eyes on your site before you start? Let’s review it together, then I’ll hand you a prioritized fix list to get you going.

Cheers,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.