News Flash! Content Is King. Here's the Proof:

Want more SEO traffic and revenue for your B2B or SaaS business? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey hey hey,

Letting content take a backseat?

✋🏻 Stop right there. You’re hurting your SEO.

People assume content has lost its relevance, that it’s time to “pay to play”.

And I get it.

AI-generated content is flooding the Internet. Google’s changing algorithms are making organic reach more challenging. Shorter attention spans favor flashy, short content.

The “king” has been dethroned.

…or has it?

🔥 What if I told you we grew ExitWise’s traffic 700% in 12 months—all from content?  

I know, it sounds wild! 🤯

So Let’s Look at the Stats

My team and I at TrioSEO started working with ExitWise, a company that helps business owners build an M&A team for a successful exit, in 2024.

When we started, they had:

• A low domain rating of 8

• Only 20-30 site visits a day

⚡️ Here’s what we achieved in 12 months:

• Traffic up over 700%

• 150+ new keywords ranking top 3

• 50+ monthly leads from SEO

How Did We Do It?

Here’s a sneak peek into our strategy:

1. Craft BOFU Keyword-Focused Content

We targeted industry-specific, high-intent keywords to attract the slice of their target market with the greatest potential to convert. 

These keywords, like “how to sell XYZ business,” connected Exitwise with their Ideal ICP.

This was important for boosting not just traffic volume, but also generating qualified leads.

2. Outrank Competitors

We focused on creating higher-quality content and UX than all of their competition. 

Why?

Quality content = higher authority = better rankings.

We did this by:

• Producing expertly written content demonstrating EEAT

• Creating engaging, optimized titles and meta descriptions

• Giving users quick answers with summary snippets at the top of each article

• Ensuring smooth UX

• Internal linking

• Cleaning up and upgrading existing content

• Growing their content library

3. Drive Visitors to Their Primary Lead Magnet

Aside from BOFU, we also developed MOFU content on related topics like broker fees and mergers.

This drove traffic to their lead magnet, the valuation calculator, and opened up more sign-up opportunities.

Need the same kind of results for your business? We crush SEO all day, every day at TrioSEO.

What Did Our Client Say?

Let’s hear it straight from Brian Dukes, Managing Partner at Exitwise:

True enough, the results we achieved for Exitwise have compounded over time.

We’re seeing:

• Improved brand presence

• Increased brand authority

• Better lead generation

• Sustained SEO growth

What Do We Learn From This?

Four things:

1. Content is still KING 👑: Foundational to effective SEO is HIGH-QUALITY content. 

   💡 Remember: Expertly crafted, in-depth content trumps AI-generated articles every time. 

2. The keywords you choose matter: Keyword research is key for building topical authority in the industries that matter to your business.

3. You don’t need a DR 50+ to compete: You can build authority and brand presence with the right SEO strategy, regardless of your domain rating. Exitwise had a DR of 8 when we started!

4. Start with BOFU and high-intent: Attract users who are ready to convert by crafting high-intent BOFU content. Understand your ICP’s key issues and pain points, and develop content around those.

Want Results Like This?

Drive high-quality traffic to your website, generate more leads, and grow your sales with my team at TrioSEO. 

Ready to get started?

What’s Next?

Next week, I’m sharing the biggest lessons I’ve learned from 10+ years in SEO. We’re taking a trip down memory lane.

See ya!

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.