SEO Just Moved from Dashboards to Conversations

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Hey, Savvy Nation!

SEO has shifted yet again.

Most SEO tools still make you hunt for answers. Click this, filter that, export reports. It works, but it’s slow and scattered.

But did you know that prompt-based SEO insights can now be more accessible, faster, and structured? That is, if you’re on Semrush One.

Instead of digging through dashboards and dozens of reports, you can simply ask a question and get data back instantly.

Here’s how my new flow works.

How I Use Semrush MCP in Claude with Semrush One

1. Enter a Prompt

With just a prompt, you trigger a data query. All you need to do is:

• Set up the Semrush MCP by adding it to an AI connector like Claude: There’s no complex configuration, exporting, or toggling 10 menus.

• Ask a real SEO question using natural language: Describe exactly what you want. The prompt engine handles the rest and pulls the right data.

This cuts down setup time dramatically and gets you to answers fast. 

2. Semrush Queries Live Datasets

Prompt queries reach real, fresh Semrush data instead of stale snapshots.
That includes:

• Keywords: Fresh volume and difficulty metrics.

• Rankings: Daily SERP performance across platforms.

• Pages: On-page metrics and content signals.

• Competitors: Visibility gaps and comparative trends.

This is native data ready for strategy work. 

3. Get Structured Outputs Back Fast

Instead of screenshots or unstructured dumps, you get:

• Clean tables that surface exactly the fields you asked for.

• Core metrics you can plug into docs or dashboards.

• Clear comparisons that highlight opportunities and gaps.

These are outputs you can act on immediately.

4. Use the Output Where Decisions Happen

The real win?

You can take insights and use them immediately in places that matter:

• Strategy docs for alignment and key results.

• Content planning for topic ideation and prioritization.

• Competitive analysis to shape go-to-market plays.

• Client proposals or reports with data that’s current and relevant.

No exporting or rebuilding needed. Drop results into your workflow, and make decisions fast.

The Future of SEO Is Conversational

What changed isn’t just a workflow. It’s where the value lives.

SEO data is moving from dashboards → to conversations.

Semrush One unifies visibility across traditional search and AI discovery, so you can track how you show up not just in Google but across ChatGPT, Perplexity, Gemini, and other AI platforms. 

If you’re already on Semrush One, this transforms how fast you move.

If you’re not, MCP just became far more accessible than it was before. And this is where SEO workflows are heading.

If you want faster research, live competitive data, and AI-driven visibility insights all in one place, it’s time to upgrade your stack.

Start your modern SEO journey with Semrush now.

All the best,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.