SEO vs. PPC vs. Email Marketing...Which is Best? (A Debate)

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Hey ,

There’s an ongoing debate over which is the #1 digital marketing channel for gaining leads and customers. I hear it all the time…

Is it SEO, PPC, or email?

This week, I’m sharing my take on this topic to help you decide which works best for growing your business.

Let’s begin with a high-level breakdown of each:

1. Search Engine Optimization (SEO)

Pros:

• Cost-effective: Continues to attract organic traffic long-term

• Drives organic traffic: Resulting in higher quality leads

• Higher conversions: Targeting quality traffic equals higher conversions

Cons:

• Dependent on Google: Google’s changing algorithms impact results and strategies. This can be tough if you’re not on top of it.

• Long-term investment: Results are sustained, but they take a while to take shape. You’ve got to be patient.

Like I said above, this is all I do for my 30+ clients at TrioSEO.com. Come check us out if you’re looking for better SEO results.

Okay, not let’s talk about PPC…

2. Pay-Per-Click (PPC)

Pros:

• High potential for optimization: Leading to higher conversions

• Effectively targets ICP: Grants full control over ad placement and audience targeting 

Cons:

• Costs per click: Each ad click costs money

• Paid traffic from search: Traffic is generated through paid ads in search results

• Stops when you stop paying: Results end when the campaign is over

I’ve personally become more of a fan of PPC and ads over the past year.

It’s something my business partner, Nate, and I never figure out, but we wanted to.

So, we finally started hiring different Ad Experts and finally found a solution.

Now it brings us leads every day.

Need help with your ads? I’d love to intro you to our Ads Expert. Reply to this email and I’ll intro you.

Last, but not least…email…

3. Email Marketing

Pros:

• Low cost, high ROI: Owned media takes much less to set up and sustain

• Personalization and segmentation: You have full control over content, segmentation, and delivery

• Fast results: Leads can quickly turn into revenue, depending on email frequency

Cons:

• Deliverability issues: Emails can be marked as spam

• May result in email fatigue: Finding the sweet spot in email frequency can be tricky

So, Which is the Best?

PPC will give you a head start with fast results, but it’ll cost you for every lead.

Email is sustainable with continued effort, and can be a great revenue driver at scale.

SEO can drive traffic and convert leads into revenue, but you need a long term mindset.

In my eyes, SEO is still best. It has the highest chance of ROI over the long term and it continues to “pay” you the further you grow with your business.

But that doesn’t mean it’s best for everyone reading this email.

Maybe you have a larger marketing budget and can afford to pay for ads because you need sales quickly.

At the end of the day, it comes down to your budget and business goals.

Ideally, you have budget to run all three over time as it will produce the best results.

How Does This Impact Your Marketing?

SEO, PPC, and email are your marketing powerhouse. 

You need to leverage each of their strengths, allowing them to complement each other, for marketing that’s truly impactful for your business.

But remember: SEO is a long process. The earlier you start, the sooner you’ll reap its benefits. So start building an SEO strategy right now.

I hope this was helpful!

All my best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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