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So many SEO metrics, so little time! 

Do you know which ones to track?

Hey savvy friends, it’s Connor! 👋🏻

If you’re wondering how to make sense of your SEO numbers, I’m here to help.

I’ve tested dozens of reporting tools, experimented with different strategies, and finally come up with a process that’s straightforward, clear, and impactful for my SEO.

Let me break it down:

1. Set Up Your Tracking HQs

These will provide insights into your site performance and traffic. Plus, you can create accounts for free:

• Google Analytics

• Google Search Console

Bolster your data with either Semrush or Ahrefs. Both can help you:

• Analyze your backlink profile

• Measure keyword rankings

• Research your competitors

2. Create a Dashboard with Google Sheets

Nothing fancy, just your data organized and easy to read.

• Label columns with months of the year

• In the rows, list the metrics you want to measure

3. Track Key SEO Metrics

Don’t know which metrics to measure? I got you.

These are core metrics that I track each month:

• Traffic

  • Total Users: Volume of unique visitors coming to your website

  • Pages Per Session: Average number of pages a user visits before leaving

  • Bounce Rate: Percentage of users who leave without clicking to another page on your site

  • Traffic Channels: Organic, direct, or referral

• SEO

  • Domain Rating: Score representing the strength of your backlink profile

  • Total Linking Domains: Number of unique websites linking back to you

  • Total Inbound Links: Number of backlinks pointing to your website

  • Ranking Keywords: Number of keywords your website ranks for

• Leads

  • Email Signups: Number of people who subscribed to your email list

  • Lead Magnet Downloads: Number of users who downloaded a free resource in exchange for contact information

  • Sales Call Bookings: Number of leads who scheduled a discovery or sales call

• Content

  • Top 10 visited pages and blogs

• Search

  • Clicks: Number of times users clicked on your website from search

  • Impressions: Number of times your site appeared in search results

  • Click-Through-Rate: Percentage of impressions that turned into clicks

  • Average Position: Average rank your pages appear in SERPs

  • Ranking of Top Keywords: How your top keywords are ranking during a specific timeframe

  • Top Queries: Search phrases people used to trigger your website to come up in search

• Site Performance

  • Load Speed: Average time it takes for your website to load

  • Core Web Vitals: Google’s set of metrics to measure user experience on your pages

  • Mobile Usability: Level of ease and readability of your website on mobile

👉🏻 Does this seem like a lot? My team of experts at TrioSEO can do the heavy lifting for your SEO strategy and analytics.

4. Backfill Data to Reveal Trends

Once your current data is complete, go back in time and fill your dashboard with 12 months of historical data.

This will help you spot trends in your SEO, reveal your progress over time, and give you perspective.

5. Establish a Rhythm

Make analytics a habit.

Set a schedule each month to make it easy to remember.

What I do is record the data every first of the month.

6. Analyze the Data

Interpret the numbers by asking questions like:

• Am I getting more leads from organic traffic?

• Which content is ranking higher?

• What changed from last month?

It shouldn’t take too long. 30 minutes is enough.

7. Make an SEO To-Do List

Based on insights from your data, create an actionable list of things to do to improve your SEO performance. 

8. Train Your Team 

You don’t have to be the one doing this each month. 

Equip your team to:

• Pull the data

• Input figures correctly

• Draw insights and form an actionable plan

Reliable Data = Effective SEO

SEO analytics takes only 30 minutes to set up and 1 hour to run every month.

That’s a small slice of your schedule that will impact your entire SEO strategy and make it work. Every time 💪🏻

Work smarter, not harder, fellas.

What’s Next: Is Your SEO Built to Win?

Found today’s tip useful? 

If you want to go further in-depth, my course, The SEO System, will walk you through all four pillars of SEO–from content to analytics. 

It’s a straightforward, no-fluff training on how to become an SEO expert 😎

Next week: Not all SEO works. Is yours built for the win?

I’m sharing what makes a winning SEO campaign.

Don’t miss it!

Stay savvy,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.