Steal & Start My 2025 SEO Roadmap

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Want to do your company’s SEO but don’t know where to start?

I got you.

Hey, friends! It’s Connor 👋🏻

SEO is a lot to figure out.

But that doesn’t mean beginners can’t do it.

So if you’re feeling intimidated to even try, I have just what you need:

Plug and Play My SEO Roadmap 

Use my process to get expert results every time.

1. Know Your Audience: Ideal Customer Profile

Understanding your target audience is the foundation for effective SEO.

Here’s what to do at this stage:

• Pinpoint 1 primary persona: Define your main buyer type by establishing how they think and behave, their goals, and their role or job title.

• Use their top 3 pain points: List problems they’re actively trying to solve.

• Map buying triggers and objections: Identify what nudges them toward a decision and what holds them back.

2. Match Your ICP’s Search Intent: Keyword Research

Once you’ve established the who, it’s time to define what they search for. 

What search queries are they typing on Google, and what is the intent behind those?

The key to finding out is keyword research. 

Use tools like Ahrefs or Semrush to:

• Identify 5-10 high-intent seed terms: Begin with conversion-oriented keywords relevant to your business.

• Cluster keywords by search volume + difficulty: Group related keywords according to the level of difficulty to rank and the number of people searching them.

• Spot question-style long-tail opportunities: Long-tail keywords are lower competition but target users farther down in the buyer journey, meaning they’re ready to convert.

3. Set the Stage: Technical SEO

At this stage, make sure your website architecture can support your content and help it rank.

💡 Remember: Your content can go only as far as your technical SEO can take it.

So build it well:

• Audit site speed and core web vitals: Check metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) to find out how fast your website loads–the faster the better.

• Fix crawl errors, broken links, and redirects: Use Google Search Console to resolve errors that hinder search engines from correctly analyzing your site and result in a negative user experience.

• Ensure mobile-first design: Google indexes mobile-first, so your website should be mobile-ready

• Secure HTTPS: Site security is a major ranking signal and builds user trust.

4. Get Ready to Rank: Content Creation

Structured, optimized content beats scattered attempts all the time. 

• Craft clusters around pillar pages: Use a hub-and-spoke strategy where you build related content around your central (pillar) topics.

• Write with a clear H1-H4 hierarchy: This enhances readability and ensures search engines understand your content structure.

• Optimize meta tags and add schema: Make sure your meta titles and descriptions are SEO-friendly and optimized with relevant keywords.

👉🏻 Struggling to craft ROI-focused SEO content? Tap into our team of expert SEO writers at TrioSEO.

5. Build Trust: Link Building

Backlinks function like a vote of confidence, telling both Google and your audience you’re a credible resource.

They are also a top ranking factor, which dictates which pages show up #1 on SERPs.

Make sure your content has s fighting chance:

• Secure 3-5 high-authority mentions monthly: Focus on domains with a high Domain Rating.

• Leverage guest posts, partnerships, and PR: Get active in your community by writing guest posts, collaborating with industry experts and content creators, and networking with journalists.

• Monitor anchor-text mix for natural growth: Keep a healthy mix of generic, partial match, exact match, and branded anchor texts to prevent getting flagged as spammy or using manipulative link-building tactics.

6. Track and Measure: Analytics

Now, it’s time to track your SEO’s performance.

Analytics is crucial for identifying what’s working and fixing what’s not.

Here’s what to do:

• Track rankings, organic traffic, and conversions: These are your big threes. Use tools like Semrush to monitor position changes, click-through rates, and conversions.

• Set up Google Analytics + Search Console alerts: Get notified as soon as issues like 404s, traffic drops, and crawl errors arise.

• Run monthly growth vs. goal reports: Compare metrics month-to-month and use the data to improve your strategy 

7. Keep Your Strategy Fresh: Repeat and Upgrade

SEO is never static.

Google’s algorithms change. SEO best practices evolve.

Your strategy has to adapt to stay effective.

• Refresh under-performing pages quarterly: Add new data and re-optimize old content.

• Expand keyword clusters based on data: Check what’s currently ranking and add more keyword clusters or topics around those.

• Run A/B tests, check CTAs and internal links: Try different CTAs, experiment with new linking patterns, and test versions of meta titles and descriptions.

Voila! Your SEO Is Up and Running

If you’ve made it this far, congrats! 

You’re ready to see SEO results 🎉

But if you don’t want to stop with beginner-level know-how, I can help you with that, too.

My course, The SEO System, is a straightforward, in-depth training on everything you need to know about SEO.

Plus, you’ll unlock the exact system I used to go from zero to $12M in ARR!

Next Week: Are You Ranking on ChatGPT?

You’re ranking on Google, but does your target audience see you on ChatGPT?

People now rely more heavily on AI when researching businesses and comparing products—activities leading up to conversion.

If you’re not visible, you’re missing out on high-intent traffic and sales.

Next week, I’m sharing how your business can rank on AI.

Don’t miss it!

See ya,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.