The 4 Pillars of SEO (To Build a Killer SEO Strategy)

Want top quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey, savvy friends!

Is your SEO doing okay-ish? I get it–SEO can be a beast to figure out. 

That’s why most people oversimplify it into “just blogs” or “just keywords”.

After 10+ years in the trenches, I’ve learned what it takes to turn traffic into revenue.

Master this and you will dominate 👇🏻

The 4 Pillars of SEO Cheat Sheet

1. Content and Upgrades

Think of this as your starting point. Let me break it down:

• Knowing your ICP: Dig deep. Don’t settle for surface-level info. Find out what keeps them up at night.

• Finding BOFU keywords: Bottom–of-the-funnel users are ready to buy. Make sure they do.

• Driving traffic with content: Don’t just fill your content calendar. 

• Upgrading high-potential pages: Give them a glow-up. Think, better copy, stronger CTAs, and internal linking.

💡Remember: “More” isn’t always better. One upgraded blog post can outperform 10 new yet lackluster ones.

Want to see how SEO content drives traffic and revenue? My team of experts at TrioSEO can show you.

2. Backlinks

Your online reputation is built by what people say about you. Backlinks are key to that.

They tell your audience, “Hey, this guy knows what he’s talking about.”

So, build backlinks from websites that are:

• Credible: Authoritative and trustworthy.

• Relevant to your industry: Trusted by your market, not just random sites or, worse, link farms.

3. CRO and UX

If your SEO is laser-focused on getting traffic, without a plan for what happens next, you’re likely not converting.

Here’s how to optimize UX for conversion:

• Design with purpose: Every page should encourage action.

• Ensure a modern experience: Think mobile-first design, fast load speeds, easy navigation, and clear UX.

• Turn traffic into leads, leads into revenue: Don’t stop with just boosting traffic.

4. Analytics

Don’t guess how your SEO is doing. Measure performance and optimize based on your data.

This means:

• Identifying what’s working: Ditch or tweak what’s not.

• Tracking metrics that matter: You don’t need to measure every metric. Pick the ones that impact your objectives.

• Always learning: There’s always something new in SEO, which means results will change as trends shift. You haveto keep learning to stay ahead.

💡 Pro Tip: Find out how people are using your site by using tools like Hotjar. 

SEO Is Strategy

Bottom line: SEO is not just blog articles. Or keyword research. Or backlinks. Or site design.

It’s ALL of them. Together.

So if you want to dominate, you’ve got to ace each of these pillars in one comprehensive, cohesive strategy.

Survival of the fittest.

Coming Up: How I Went from 0 to 10,000+ Organic Traffic

Agree with my insights on today’s newsletter?

I’ve barely scratched the surface! I go in-depth on SEO strategy in my course, The SEO System.

Plus, there’s more coming your way!

Next week, I’m spilling how I grew my bookkeeping business EcomBalance’s organic traffic from 0 to 10,000+.

Exciting stuff!

See ya later,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.