The AI Visibility Award Winners

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Hey everyone, have you heard?

Semrush just rolled out the first-ever AI Visibility Awards, recognizing the brands consistently appearing, being cited, and recommended by AI.

44% of consumers now cite AI as their primary source of insight. So while traditional search is still the main tool people use to find information, AI search is quickly catching up.

These winning brands know it, and they’re responding to the shift fast.

The 2025 AI Visibility Award Winners—and What They Tell Us About the Future of SEO

Semrush pulled results from the AI Visibility Index data from August to December 2025, which analyzed 2,500+ real user prompts across ChatGPT and Google AI Mode.

Let’s look at who’s dominating today.

Category Leaders Award

• Digital Technology and Software: Microsoft

• Business and Professional Services: Google

• Fashion and Apparel: Patagonia

• Consumer Electronics: Samsung

These are the brands leading AI Share of Voice, showing up first in AI answers.

They’re big names, but that’s not what makes them #1. They’ve built authority across topics that matter to their audience.

What are they teaching us? Comprehensive authority is key. AI picks up on depth and relevance across core topics.

Growth Engine Awards

These are today’s momentum-makers:

• Digital Technology and Software: Freshworks

• Business and Professional Services: Intuit

• Fashion and Apparel: UNIQLO

• Consumer Electronics: Logitech

What are they teaching us? You don’t need to be the biggest name in your industry. What you need is a steady presence and consistent gains through in-depth, relevant, and AI-ready content.

Challengers Award

These brands are new to the game, but they’re catching on quick:

• Digital Technology and Software: Anthropic

• Business and Professional Services: Rippling

• Fashion and Apparel: Nuuly

• Consumer Electronics: Nothing Technology

What are they teaching us? Newer brands can break through AI search through niche focus and content strategy that provides clear, credible answers to specific problems.

If you’re Not Thinking About AI Visibility Yet, You’re Already Late

The AI Visibility Awards set a crucial benchmark for all of us.

Search isn’t just about rankings anymore. It’s about being included in AI answers.

So even if you “rank” in traditional search, you’re still invisible without a strategy that optimizes your content for AI search.

That means:

• Covering relevant topics in-depth

• Reinforcing the same associations over time

• Showing up consistently across sources trusted by AI

This is why even smaller, newer names have a chance.

You don’t need to be the biggest brand to break through. You just have to consistently give the clearest, most credible answer to questions AI search users ask.

Don’t know where to start? Semrush’s AI Visibility Index lets you explore how brands in your niche are winning in AI search and shows you how you can compete.

All the best,

Connor

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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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