The Anatomy of a Winning SEO Campaign

Want to rank in ChatGPT AND Google? Schedule a call with me and let’s chat about how I can help. This is my expertise after all 🙂 

Hey, savvy folks!

It’s surprising how many people think SEO success is like winning the lottery.

You never know when you’ll get one 🤷🏻‍♂️

Here’s the truth, though: SEO wins are built through strategy, not luck.

So if your SEO is a hit-or-miss, I have the solution.

My guide will show you how to start a campaign that’s built for the win. Every time.

Let’s go! 💪🏻

1. Set a Foundation for Success: Technical SEO

Imagine building a house on sand. 

That’s what a campaign looks like without solid technical SEO. 

Everything you do simply won’t work or reach its full potential.

Here’s what to check at this stage:

• Site speed: Fast-loading pages make for happier users and better rankings

• Robots.txt: Informs search engines what to crawl (and what to ignore)

• Mobile optimization: 60% of all traffic comes from mobile + Google uses mobile-first indexing

• URL structure: Keep it short and incorporate relevant keywords

• Modern UX + design: Google picks up on positive user experience

• HTTPS setup: Security is a top ranking factor

• Use of a CDN: Speeds up loading time and boosts security

• Schema markup: Helps search engines analyze your site better

• Redirect rules: Fix broken links, avoid 404s, and protect your link equity

👷🏻‍♂️ Pro Tip: Run a quarterly technical SEO audit. Your site will evolve, and things can break quite quickly. Deal with red flags before they become a problem. 

Need help there? Our team of SEO experts at TrioSEO can perform a full analysis of your site to spot gaps and help it reach its full potential.

2. Build Trust: Link Building

Have you ever looked at a great piece of content and wondered, “Why on earth is this not ranking?” 

Here’s the deal: Google LOVES backlinks.

It’s how it picks the best content and decides which goes up on page 1.

So maybe it’s not that your writing is sloppy, you just need the right mechanism to get your content noticed.

That’s building quality backlinks. 

Links signal trust and validate your content as authoritative in Google’s eyes.

Here’s how to do it right:

• Partnerships: Ethical co-marketing and link swaps naturally result in backlinks

• Custom outreach: Personalized approach to relevant sources within your industry

• HARO + Featured: Network with journalists and get featured on top publications

• Podcasts: Share your expertise + build brand awareness

• Guest articles: Focus on relevant sites for more meaningful engagement

• Digital PR: Create newsworthy stories that earn links

• 1,000+ traffic: Go for sites that get at least 1,000+ traffic per month for broader reach

• 10+ backlinks per month: Build momentum by aiming for 10+ monthly backlinks

• Linkable assets: Create free resources, like downloadable guides

• Directories: List your site in niche, relevant, and clean directories

• Expert quotes: Craft concise and insightful expert snippets that journalists and content creators in your niche love to use

• Anchor text: Make them natural and aligned with your keyword strategy

3. Attract Your ICP: SEO Content

The stage is set for your star to take traffic and turn it into revenue. 

Here comes your content.

This is how to create the right content for the right audience:

• Keyword research and tracking: Satisfy search intent + target relevant keywords

• Buyer’s journey map: Create content that targets TOFU, MOFU, and BOFU users

• 90-day content plans: Plan content calendars 3 months in advance, with ideally 3-10 new pieces of content each month

• Specialized writers: Tap skillful industry writers

• SERP research + competitor analysis: Know what’s ranking, why, and how to beat it

• In-depth outlines: Ensures your content is well-written and value-focused

• Editing + optimization: No first draft is ever the best version, so make refining part of your content process

• Internal linking: Makes your site easy to navigate, shares link equity, and boosts ranking

• CTAs in content: Every page should guide readers toward an action

• Images + videos: Increase time spent on your pages, plus boost UX

• Infographics: Easy to digest and share

• Monthly analytics: Track your performance each month to make sure you’re getting results

• Content upgrades: Turn high-performing content into lead machines 

• Measuring RoT: Track Return on Time to keep your strategy efficient

• Calculators + tools: Include high-value lead magnets

• Ease of reading and navigation: Ensure positive UX to keep users engaged

👉🏻 Struggling to create content that converts? Tap into our team of expert SEO writers for quality blog articles and web content.

Winning SEO is a Comprehensive Strategy

If you want a winning SEO campaign, you can’t approach it as “just blogging”.

✔️ Start building the right foundation.

✔️ Establish authority with quality backlinks.

✔️ Attract your audience with compelling content.

Want to go further in-depth into SEO strategy? My course, The SEO System, unlocks the exact process I used to scale from zero to $12M ARR.

Coming Up: Steal My 2025 SEO Roadmap

Don’t know where to start with SEO?

My 2025 SEO roadmap makes SEO simple for beginners.

Get it in next week’s newsletter!

Talk soon,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.